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Wine Production in China Industry Data and Analysis
Revenue for the Wine Production industry in China steadily increased pre-2013 alongside economic prosperity, rising household income and the gradual popularization of wine culture. These trends have helped enrich consumers' wine knowledge, stimulating wine consumption. In addition, the government has encouraged consumption of beverages with lower alcohol content, like wine. Since 2013, industry revenue has trended downward due to low industry output resulting from insufficient vineyards and Chinese consumers' drinking preference for Chinese alcohol. In 2024, industry revenue is set to decrease 6.8%, to $1.3 billion. Industry revenue is expected to fall an annualized 11.7% over the five years through 2024, due to declining demand from domestic and international markets, the impact of the COVID-19 pandemic, and the industry's low output and productivity.Profit has been declining from 2017 due to rising production costs and declining product sales. In 2024, the profit is expected to account for 2.2% of the industry revenue.Industry enterprise numbers are anticipated to decrease. As more local companies extend their presence in the mid- to high-end wine market, foreign-funded enterprises' competitive advantages have diminished. Foreign winemakers account for around 15% of industry enterprises in the current year.China's consumer purchasing power is anticipated to increase steadily over the next five years, and domestic demand growth for wine is expected to be slow. Industry revenue is forecast to grow at a CAGR of 3.6% over the five years through 2029, to $1.5 billion. However, a wine grape shortage is anticipated to become a serious issue for the industry, as China has only nine major wine grape production bases. To alleviate this problem, large enterprises will likely continue developing their own vineyards and introducing better grape varieties.
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What's included in this industry analysis
IBISWorld's research coverage on the Wine Production industry in China includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Wine Production industry in China operates under the industry code 1524. The Wine Production industry in China produces wine from grapes or grape juice. Industry products include dry red wines, dry white wines, sweet wines and specialty wines. Related terms covered in the Wine Production industry in China include dry wine, red wine, white wine and sweet wine.
What's included in this industry?
Products and services covered in Wine Production industry in China include Dry red wine, Semi-dry wine, semi-sweet wine and sweet wine and Dry white wine.
What companies are included in this industry?
Companies covered in the Wine Production industry in China include Yantai Changyu Pioneer Wine Company Limited, COFCO Wines & Spirits Co., Ltd. and Tonghua Grape Wine Co., Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Wine Production industry in China.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Wine Production industry in China.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Wine Production industry in China.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Wine Production industry in China. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Wine Production industry in China. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Wine Production industry in China. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Wine Production industry in China. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Wine Production industry in China.
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Frequently Asked Questions
What is the market size of the Wine Production industry in China in 2026?
The market size of the Wine Production industry in China is $1.3bn in 2026.
How many businesses are there in the Wine Production industry in China in 2025?
There are 101 businesses in the Wine Production industry in China, which has declined at a CAGR of 9.2 % between 2020 and 2025.
How may import tariffs affect the Wine Production industry in China?
The Wine Production industry in China is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Wine Production industry in China?
The Wine Production industry in China is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Wine Production industry in China grown or declined over the past 5 years?
The market size of the Wine Production industry in China has been declining at a CAGR of 11.7 % between 2020 and 2025.
What is the forecast growth of the Wine Production industry in China over the next 5 years?
Over the next five years, the Wine Production industry in China is expected to grow.
What are the biggest companies in the Wine Production industry in China?
The biggest companies operating in the Wine Production industry in China are Yantai Changyu Pioneer Wine Company Limited, COFCO Wines & Spirits Co., Ltd. and Tonghua Grape Wine Co., Ltd.
What does the Wine Production industry in China include?
Dry red wine and Dry white wine are part of the Wine Production industry in China.
Which companies have the highest market share in the Wine Production industry in China?
The company holding the most market share in the Wine Production industry in China is Yantai Changyu Pioneer Wine Company Limited.
How competitive is the Wine Production industry in China?
The level of competition is high and increasing in the Wine Production industry in China.
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