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Poultry Farming in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: May 2024 0330

Revenue

$135.2bn

2024

$142.0bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

7m

Businesses

526k

Wages

$XX.Xbn

Poultry Farming in China industry analysis

Revenue for the Poultry Farming industry in China is expected to grow at an annualized 5.2% over the five years through 2023, to $135.2 billion. This steady growth has occurred due to rising poultry prices and output growth. Total poultry meat output is expected to increase by 3.2% in 2023, to 25.2 million tons, while revenue is set to grow by 5.4%. For a typical poultry farm, feed and poultry prices largely determine returns.Profitability can vary significantly among establishments and across different regions. ACMR-IBISWorld estimates the industry's overall profit margin to be 13.0% in 2023.Revenue is forecast to rise at an annualized 4.3% over the five years through 2028, to total $167.1 billion. China is the largest egg producer in the world, accounting for over 35% of global production. While egg consumption in China is about twice the global level, the domestic market for eggs is near saturation point. However, farmers have opportunities in the poultry meat product segment. Poultry meat is becoming increasingly important in the population's diet as a healthier alternative to other meats. Additionally, poultry meat represents only an estimated 23.0% of total meat consumed in China, much lower than the world average. Although pork is still the most popular meat consumed in China, its share of revenue has decreased over the past five years.

Trends and Insights

  • Sales revenue of Poultry Farming in China has grown at a CAGR of 5.2% over the past five years. Industry growth varied moderately from year to year due to differences in production growth and fluctuations in poultry prices.
  • China is the second largest chicken producer globally after the United States. China also farms about three-quarters of total ducks and geese in the world.
  • The Poultry Farming industry in China is spread widely across the country, but operating scale varies considerably from region to region. The industry's geographic distribution reflects several determinants like grain availability, environmental conditions, population size, and market access.
  • Regional competition is fierce. On the one hand, the competition between local poultry farmers; On the other hand, there is competition among farmers to secure supply contracts with local poultry meat processors.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 5.2 % over the past five years, to reach an estimated $135.2bn in 2024.

Trends and Insights

The market scale of poultry farming has grown steadily in China

  • China is a large country in the poultry farming industry. As the basic industry of China's animal husbandry, the poultry farming industry has become the most active growth point and the main pillar industry in China's rural economy. In recent years, the price of poultry products in China has continued to rise, and the sales revenue of the poultry farming industry have improved.
  • Additional trends and insights available with purchase
Poultry Farming in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The market concentration is forecast to further improve

  • Poultry farming, like other agricultural industries in China, is highly fragmented across the country. However, poultry farming is one of the most modernized agricultural industries in China.

Biggest companies in the Poultry Farming in China

Company
Market Share (%)
2023
Revenue ($short_0)
2023

There are no companies that hold a large enough market share in the Poultry Farming in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Poultry Farming in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Chicken meat, Duck meat and Goose meat. Chicken meat is the largest segment of the Poultry Farming in China.

Trends and Insights

Poultry meat is the industry's major product segment

  • The industry's major product segment is poultry meat, which is expected to account for 55.0% of industry revenue in 2023. Poultry meat output totaled 24.4 million tons in 2022 and is set to increase 3.2% in 2023 to 25.2 million tons.
  • More insights available in the full report

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Competitors

  • There are no industries to display.

Complementors

  • Sheep and Cattle Farming in China
  • Pig Farming in China
  • Meat Processing in China

International industries

  • Chicken Egg Production in the US
  • Chicken & Turkey Meat Production in the US
  • Chicken Egg Production in Canada
  • Chicken & Turkey Meat Production in Canada
  • Poultry Meat Farming in Australia

View all industries in China

Table of Contents

About this industry

Industry definition

The Poultry Farming industry in China is engaged in the hatching and raising of poultry to produce meat and eggs. Poultry includes chickens, ducks, geese, ostriches and quails. This industry begins with the fertilization of eggs and ends with the supply of eggs and live birds ready for slaughter to poultry processors. Bird farming is not included in this industry.

What's included in this industry?

Chicken meat Duck meat Goose meat Other poultry meatEggs

Companies

Purchase this report to view all major companies in this industry.

Related Terms

MELAMINEAVIAN INFLUENZA MARICULTURE

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Sales revenue of Poultry Farming in China has grown at a CAGR of 5.2% over the past five years. Industry growth varied moderately from year to year due to differences in prod...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

China is the second largest chicken producer globally after the United States. China also farms about three-quarters of total ducks and geese in the world.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Poultry Farming industry in China is spread widely across the country, but operating scale varies considerably from region to region. The industry's geographic distributi...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Regional competition is fierce. On the one hand, the competition between local poultry farmers; On the other hand, there is competition among farmers to secure supply contrac...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Industry leaders focus on economy of scale. The industry's leaders have been expanding much more rapidly than the industry as a whole.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Poultry farming is moderately regulated by the government to ensure safety of poultry products and to continue the sound development of the industry. There are currently seve...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Purchases account for the largest expense item for a typical establishment within the industry. In 2023, purchases account for about 53.9% of total revenue.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.

    Frequently Asked Questions

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Poultry Farming industry in China in 2024?

    The market size of the Poultry Farming industry in China is $135.2bn in 2024.

    How many businesses are there in the Poultry Farming in China industry in 2024?

    There are 526k businesses in the Poultry Farming industry in China, which has declined at a CAGR of 1.8 % between 2019 and 2024.

    Has the Poultry Farming industry in China grown or declined over the past 5 years?

    The market size of the Poultry Farming industry in China has been growing at a CAGR of 5.2 % between 2019 and 2024.

    What is the forecast growth of the Poultry Farming industry in China over the next 5 years?

    Over the next five years, the Poultry Farming industry in China is expected to grow.

    What does the Poultry Farming in China include?

    Chicken meat and Duck meat are part of the Poultry Farming industry.

    How competitive is the Poultry Farming industry in China?

    The level of competition is moderate and increasing in the Poultry Farming industry in China.