Top Questions Answered in this Report
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What is the market size of the Market Research & Public Opinion Polling industry in France in 2025?
The market size of the Market Research & Public Opinion Polling industry in France is €2.1bn in 2025.
How many businesses are there in the Market Research & Public Opinion Polling in France industry in 2025?
There are 2,562 businesses in the Market Research & Public Opinion Polling industry in France, which has grown at a CAGR of 2.5 % between 2020 and 2025.
Has the Market Research & Public Opinion Polling industry in France grown or declined over the past 5 years?
The market size of the Market Research & Public Opinion Polling industry in France has been growing at a CAGR of 2.3 % between 2020 and 2025.
What is the forecast growth of the Market Research & Public Opinion Polling industry in France over the next 5 years?
Over the next five years, the Market Research & Public Opinion Polling industry in France is expected to grow.
What are the biggest companies in the Market Research & Public Opinion Polling market in France?
The biggest companies operating in the Market Research & Public Opinion Polling market in France are Ipsos SA, Kantar TNS-MB SAS and BVA SAS
What does the Market Research & Public Opinion Polling in France include?
Consumer research and Media and coverage measurement research are part of the Market Research & Public Opinion Polling industry.
Which companies have the highest market share in the Market Research & Public Opinion Polling in France?
The company holding the most market share in France is Ipsos SA.
How competitive is the Market Research & Public Opinion Polling industry in France?
The level of competition is high and steady in the Market Research & Public Opinion Polling industry in France.
Table of Contents
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
The 2018 GDPR is the main regulation to impact the industry. It mandates explicit user consent, protecting personal data in EU operations.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Market Research & Public Opinion Polling in France industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
External competition induces intense price competition. The industry has faced greater external competition from businesses with their own market research and analysis teams, including management consultants, advertising agencies and technology specialists, restricting prices and profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Market Research & Public Opinion Polling in France industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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