Motorcycle Wholesaling, Retailing & Repair Services in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Motorcycle Wholesaling, Retailing & Repair Services in France industry analysis

Revenue is expected to hike at a compound rate of 1.1% over the five years through 2025 to €6.3 billion, including an estimated hike of 2.1% in 2025. Motorcycle registration dipped slightly in recent years as consumers became more cautious, influenced by rising fuel costs and competitive pricing pressures. A growing preference for eco-friendly transport is reshaping the market. Advancements in electric motorcycles, especially in battery performance, are making these options more attractive. New regulations are also impacting the industry. Mandatory inspections for motorcycles over five years old may raise maintenance demand but could also deter purchases of older models due to compliance costs. Urban commuting rules will change, potentially affecting sales as consumers seek alternatives. While inflation previously constrained spending, easing inflation may encourage consumer spending on motorcycles. Competition remains challenging, but improved economic conditions could reduce barriers to entry and offer growth opportunities.

Trends and Insights

• Motorcycle sales benefit from demand for motorcycle-based leisure activities. Motorcycle sales growth has been driven by strong demand for motorcycle touring and alternatives to crowded public transportation.
• Easy-to-use electric bikes are gaining traction. Casual riders and delivery companies are increasingly turning to electric bikes due to their low environmental impact and ease of use.
• Concentration varies between wholesaling and retailing. Manufacturers with integrated wholesale divisions tend to dominate their respective corners of the market, while retailers’ concentration varies from region to region.