Printing Services in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Printing Services in France industry analysis

The swift surge in the popularity of digital content has severely reduced demand for traditional print advertising, pushing many businesses towards digital campaigns over print. Traditional print advertising has increasingly been overshadowed as businesses pivot to digital campaigns for their cost-effectiveness, expansive reach and real-time analytics. This shift has triggered a steady contraction in the hard copy printing sector, subject to intensifying competition and a slump in business numbers. However, a glimmer of hope for the industry shines through niches like luxury and bespoke packaging, where some companies thrive by offering high-quality, artisanal printing solutions. Revenue is forecast to slump at a compound annual rate of 0.4% over the five years through 2025 to €6.2 billion, including a projected tumble of 1.8% in 2025.
It's evident that the surge of digital content has diminished sales of traditional print services. While demand for printed periodicals, cheques and business forms has tumbled, the focus has shifted to niche markets like luxury packaging, offering diversification through quality and innovation. Companies like Inessens have strategically positioned themselves as leaders in luxury packaging, capitalising on bespoke printing techniques and premium materials. Meanwhile, the e-commerce boom provided unexpected growth opportunities, as the heightened need for high-quality packaging corresponded with online shopping's surge. Businesses like Autajon Group adeptly pivoted to cater to this demand, expanding their operations globally and integrating companies specialising in label printing for customised solutions.
Revenue is forecast to swell at a compound annual rate of 0.3% over the five years through 2030 to €6.4 billion. The industry's focus will likely intensify on digital printing and sustainable practices. With France's manufacturing sector anticipated to gradually rebound, demand for enhanced product packaging and labelling will likely heighten. Digital printing stands to benefit from eco-friendly practices and customisation potential, aligning with France's 2030 goals for greenhouse gas reduction. Factors like the Imprim'Vert eco-label and innovative digital printing advancements predict growth in short to medium runs of bespoke documents, helping the industry cater to niche markets. However, the continued slump of traditional printed media, cheques and business forms underscores the need for adaptability within the industry. Embracing sustainability and on-demand solutions may foster innovation and competitiveness, ensuring the industry's resilience amid ongoing digital transformation.

Trends and Insights

• The digital content surge suppresses traditional printing services. This trend is accelerating the decline of traditional print advertising and fuelling demand for innovative printed packaging due to the rise in online shopping.
• Traditional print advertising is declining due to digital growth. Industries like real estate still find value in direct mail and printed materials for targeted advertising.
• In Europe, most printing services cater to a varied market with a broad range of products. Smaller printing services capitalise on niche markets to maintain profitability.