Software Development in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: May 2024
WZ J62.01DERevenue
€92.0bn
Past 5-Year Growth
Profit
€X.Xbn
Employees
523k
Businesses
48,772
Wages
€XX.Xbn
Software Development in Germany industry analysis
The programming activities sector has been on a growth trajectory for five years. Industry turnover increased by an average of 2.9% per year between 2019 and 2024. This is primarily due to the ongoing digitalisation of the economy, with companies increasingly making use of both standard software and customised software solutions. Due to the coronavirus pandemic, demand for the various products and services offered by industry players has varied in recent years. In view of the uncertain economic situation, companies have focused primarily on implementing software solutions that enable their employees to work from home, while in-house projects that would have had little impact on operations in the short term have been postponed.In 2024, sales are expected to increase by 0.3% year-on-year to €92 billion. This is likely to be primarily due to the rising demand for cloud solutions, apps and solutions in the field of artificial intelligence. The major players in the industry are changing their sales model and are increasingly focussing on cloud solutions where the respective software can be used on demand instead of licensed software that has to be paid for annually or once. Cloud solutions also save on the investment and maintenance costs of an in-house IT infrastructure, allowing companies to focus more on their core business. While major industry players are currently focussing on cloud and system solutions, start-ups are focusing on niche products such as the development of apps and games.The sector's turnover is expected to grow between 2024 and 2029. Turnover is expected to increase by an average of 2.1% per year to 101.9 billion euros by 2029. Demand for products and services in the area of cloud and security solutions is likely to remain high in the coming years. The industry has been suffering from a chronic shortage of skilled labour for years, which means that companies are unable to fill their vacancies. In view of the digitalisation needs of many companies and public institutions and the growing number of market participants, the shortage of skilled workers is likely to worsen accordingly.
Trends and Insights
- The industry is suffering from a chronic shortage of skilled labour, which means that companies are unable to fill their vacancies. In view of the increasing level of digitalisation and the growing number of market participants, the shortage of skilled workers is likely to worsen.
- The share of sales generated with technical software is growing steadily due to the increasing need for digitalisation among companies and public institutions.
- The two southern German states of Bavaria and Baden-Württemberg are home to most of the companies in the industry. The programming service providers in the Süd region benefit above all from their proximity to industrial companies.
- Programmers are facing strong competition from companies abroad. Many international corporations are withdrawing development offices from countries with higher labour costs and setting up studios in countries with lower labour costs.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.9 % over the past five years, to reach an estimated €92.0bn in 2024.
Trends and Insights
The newly developed software programmes are either cloud-based or can be easily integrated into the cloud
- The distribution model of software manufacturers has changed significantly in recent years. Licensing, which was the predominant sales model for a long time, is increasingly being replaced by cloud computing.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Artificial intelligence offers efficiency benefits for both programming service providers and client companies
- Artificial intelligence (AI) is an area of the industry's future. With the help of AI, autonomous systems can take over tasks that were previously carried out by humans, usually more precisely and faster than a human, meaning that companies need to employ fewer staff.
Biggest companies in the Software Development in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
SAP SE | 4,044.0 | |
Microsoft Deutschland GmbH | 1,318.0 | |
Datev eG | 1,102.4 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Business management software, Entertainment, multimedia and Internet software and Software components. Business management software is the largest segment of the Software Development in Germany.
Trends and Insights
The demand for business management software is increasing
- The business software segment includes software for order processing and invoicing, for production planning and control and programmes for warehousing and ordering as well as for finance and accounting.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Computer Game Publishing in Germany
- Software Publishing in Germany
Complementors
- Computer Consultants in Germany
International industries
- Software Publishing in the US
- Software Publishing in Australia
- Software Development in the UK
- Software Development in Ireland
- Software Development in China
Table of Contents
About this industry
Industry definition
The programming sector deals with the development and customisation of software for Internet presences. The writing of software documentation also falls within its field of activity. This does not include consultancy services in the field of information technology or the operation of data processing facilities for third parties.
What's included in this industry?
Business management softwareEntertainment, multimedia and Internet softwareSoftware componentsIntegrated software (firmware)Technical softwareCompanies
SAP SEMicrosoft Deutschland GmbHDatev eGPurchase this report to view all 6 major companies in this industry.
Related Terms
BIG DATABLOCKCHAINCLOUDFINTECHARTIFICIAL INTELLIGENCE (KI)SMART CONTRACTSIndustry Code
WZ 62.01 - Software Development in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The industry is suffering from a chronic shortage of skilled labour, which means that companies are unable to fill their vacancies. In view of the increasing level of digital...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The share of sales generated with technical software is growing steadily due to the increasing need for digitalisation among companies and public institutions.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The two southern German states of Bavaria and Baden-Württemberg are home to most of the companies in the industry. The programming service providers in the Süd region benefit...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Programmers are facing strong competition from companies abroad. Many international corporations are withdrawing development offices from countries with higher labour costs a...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
SAP is actively working on expanding its training programmes and developing low-code and no-code platforms. This is intended to support companies in the training of IT specia...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of SAP SE's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Microsoft Deutschland GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Datev eG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for SAP SE, and factors influencing its performance in the industry
- Description and key data for Microsoft Deutschland GmbH, and factors influencing its performance in the industry
- Description and key data for Datev eG, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The turnover of software publishers is falling due to competition from cloud solutions, which are increasingly replacing the traditional licence model of software publishers. ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wages in the industry are expected to rise in the coming years due to increasing competition for skilled labour. This is likely to lead to an increase in personnel costs for ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Software Development industry in Germany in 2024?
The market size of the Software Development industry in Germany is €92.0bn in 2024.
How many businesses are there in the Software Development in Germany industry in 2024?
There are 48,772 businesses in the Software Development industry in Germany, which has grown at a CAGR of 2.9 % between 2019 and 2024.
Has the Software Development industry in Germany grown or declined over the past 5 years?
The market size of the Software Development industry in Germany has been growing at a CAGR of 2.9 % between 2019 and 2024.
What is the forecast growth of the Software Development industry in Germany over the next 5 years?
Over the next five years, the Software Development industry in Germany is expected to grow.
What are the biggest companies in the Software Development market in Germany?
The biggest companies operating in the Software Development market in Germany are SAP SE, Microsoft Deutschland GmbH and Datev eG
What does the Software Development in Germany include?
Business management software and Entertainment, multimedia and Internet software are part of the Software Development industry.
Which companies have the highest market share in the Software Development in Germany?
The company holding the most market share in Germany is SAP SE.
How competitive is the Software Development industry in Germany?
The level of competition is high and increasing in the Software Development industry in Germany.
