Global Spirits Manufacturing - Market Research Report (2014-2029)
New York, United States
Last Updated: June 2024
C1122-GLRevenue
$128.9bn
Past 5-Year Growth
Profit
$XX.Xbn
Employees
333k
Businesses
16,703
Wages
$XX.Xbn
Global Spirits Manufacturing industry analysis
The Global Spirits Manufacturing industry has benefited from premiumization trends in both developed and emerging economies over the past five years. Emerging markets like China and India have picked up the slack from Eastern European declines resulting from political tensions and government intervention. Spirit consumption in emerging markets has flourished alongside population growth and urbanization, while consumers in developed economies have spent more on spirits by trading up to premium products. The rising trend of ready-to-drink cocktails has fueled growth in developed economies, staving off competition from substitute beverages like wine and beer. However, COVID-19 put a slight damper on revenue in 2020, leading revenue for global spirits producers to drop at a CAGR of 2.0% to $128.9 billion in 2024 when revenue will inch down 1.0%.
Trends and Insights
- Leading distilleries are innovating to meet consumer preferences for high-quality, sustainable liquor. They’ve invested in craft, ready-to-drink and nonalcoholic spirits, reflecting evolving tastes and environmental consciousness.
- Canned cocktails are gaining popularity in developed spirits markets, driven by younger consumers who value their convenience and versatility. The trend aligns with a broader preference for ready-to-drink options.
- Spirit sales in China have surged, driven notably by increased alcohol consumption among millennial women. Over the past five years, this demographic has significantly influenced the market's growth.
- Price competition varies significantly between sub-premium and premium spirits. Sub-premium producers lure consumers with lower prices, whereas premium and super-premium distillers distinguish their brands through higher pricing strategies.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 2.0 % over the past five years, to reach an estimated $128.9bn in 2024.
Trends and Insights
Emerging markets have conflicting effects on global spirits sales
- Eastern Europe's rich history of distilling traditions and social customs make it a vibrant market for spirits companies seeking to tap into a region with a deep-rooted appreciation for distilled beverages. With high per capita consumption rates, Eastern Europe offers a lucrative opportunity for global spirits manufacturers to establish a strong presence and cater to a discerning consumer base.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Expanding economies will support spirits sales
- With the expansion of global per capita income levels over the next five years, the spirits industry stands to benefit greatly. As disposable incomes strengthen, consumers are predicted to spend more on premium spirits, boosting overall sales.
Biggest companies in the Global Spirits Manufacturing
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Bacardi Limited | 5,721.3 | N/A | N/A |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Whiskey, Rum and Tequila. Whiskey is the largest segment of the Global Spirits Manufacturing.
Trends and Insights
Canned cocktails' popularity bolsters white spirits
- This segment of the global spirits market includes vodka, gin and other clear spirits like white rum, tequila and moonshine. These are typically distilled spirits with no added color.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Global Beer Manufacturing
- Global Wine Manufacturing
Complementors
- Global Glass and Glass Products Manufacturing
- Global Plastic Product & Packaging Manufacturing
International industries
- Distilleries in the US
- Vodka Distilleries in the US
- Whiskey & Bourbon Distilleries in the US
- RTD Mixed Spirit Production in the US
- Distilleries in Canada
Table of Contents
About this industry
Industry definition
The Global Spirits Manufacturing industry consists of distilleries that purchase various ingredients, like grains and sugar and manufacture them into spirits. These spirits are bottled and sold to liquor wholesalers, bars, casinos, restaurants, hotels and other licensed retailers.
What's included in this industry?
Producing whiskeyProducing vodkaProducing ginProducing rumProducing tequilaProducing liqueurProducing brandyProducing white and other spirits, as well as liqueursCompanies
Bacardi LimitedPurchase this report to view all 1 major companies in this industry.
Related Terms
PASTISDISTILLATIONEXCISEPREMIUMIZATIONRTDRTSPerformance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Leading distilleries are innovating to meet consumer preferences for high-quality, sustainable liquor. They’ve invested in craft, ready-to-drink and nonalcoholic spirits, ref...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Canned cocktails are gaining popularity in developed spirits markets, driven by younger consumers who value their convenience and versatility. The trend aligns with a broader...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Spirit sales in China have surged, driven notably by increased alcohol consumption among millennial women. Over the past five years, this demographic has significantly influe...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Business Locations Charts
- Share of global output by region in 2024
- Share of population compared to output in each region in 2024
- Data tables
- Share of global output by region in 2024
- Detailed analysis
- Geographic spread of the industry across Global, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price competition varies significantly between sub-premium and premium spirits. Sub-premium producers lure consumers with lower prices, whereas premium and super-premium dist...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Major distillers, adapting to evolving consumer preferences, have expanded their product portfolios. The rise of nonalcoholic beverages has led Diageo to launch its first-eve...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Bacardi Limited's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Bacardi Limited, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Global spirits manufacturers navigate stringent regulations regarding production, distribution and labeling. Most countries mandate that producers and distributors obtain a l...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Distillers' cost structures vary widely due to factors like the scale of operations, production facility locations, liquor type and local regulations. These elements signific...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources globally include:
- United Nations Comtrade
- Organization for Economic Cooperation & Development
- World Bank
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Global Spirits Manufacturing industry in Global in 2024?
The market size of the Global Spirits Manufacturing industry in Global is $128.9bn in 2024.
How many businesses are there in the Global Spirits Manufacturing industry in 2024?
There are 16,703 businesses in the Global Spirits Manufacturing industry in Global, which has grown at a CAGR of 6.7 % between 2019 and 2024.
Has the Global Spirits Manufacturing industry in Global grown or declined over the past 5 years?
The market size of the Global Spirits Manufacturing industry in Global has been declining at a CAGR of 2.0 % between 2019 and 2024.
What is the forecast growth of the Global Spirits Manufacturing industry in Global over the next 5 years?
Over the next five years, the Global Spirits Manufacturing industry in Global is expected to grow.
What are the biggest companies in the Global Spirits Manufacturing market in Global?
The biggest company operating in the Global Spirits Manufacturing market in Global is Bacardi Limited
What does the Global Spirits Manufacturing in Global include?
Producing whiskey and Producing vodka are part of the Global Spirits Manufacturing industry.
Which companies have the highest market share in the Global Spirits Manufacturing in Global?
The company holding the most market share in Global is Bacardi Limited.
How competitive is the Global Spirits Manufacturing industry in Global?
The level of competition is high and increasing in the Global Spirits Manufacturing industry in Global.
