Industry Statistics and Trends
Market size and recent performance (2016-2031)
Industry revenue has grown at a CAGR of 8.7 % over the past five years, to reach an estimated €1.2bn in 2026.
Trends and Insights
International tourism powers car rental and leasing demand
- International tourists are a major market for motor vehicle rental and leasing companies in Ireland. Fluctuating tourist numbers in Ireland have left the industry facing uneven revenue growth. According to the Irish Tourism Industry Confederation (ITIC), tourism in Ireland fell 6% in 2025 compared to 2024, with overseas visitor spending down about 13%.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2026-2031)
Market size is projected to grow over the next five years.
Trends and Insights
Government targets for lower emissions will support the shift to electric vehicles
- The government’s longer-term ambition remains that 30% of the national vehicle fleet will be electric by 2030, which is about 900,000 to 950,000 EVs, according to the Department of Transport (DfT). In October 2025, the DfT announced the locations of 90 new charging hubs to serve the expanding EV fleet. €10 million will be allocated to support grants for recharging infrastructure at the sites. The recharging hubs are funded through the Light Duty Vehicle (LDV) initiative operated by Zero Emission Vehicles Ireland (ZEVI). This LDV Phase 3 EV recharging infrastructure is envisaged to be available for public use by the end of Quarter 1 2026.
Biggest companies in the Motor Vehicle Rental and Leasing in Ireland
| Company | Market Share (%)
2026 | Revenue (€m)
2026 |
|---|---|---|
Johnson and Perrott Ltd | 61.5 | |
Ayvens Ireland Ltd | 59.8 | |
Autolease Fleet Management Ltd | 34.3 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Car rental , Car leasing and Leasing and rental of light commercial vehicles. Car rental is the largest segment of the Motor Vehicle Rental and Leasing in Ireland.
Trends and Insights
A rise in tourism spending and moderating fuel prices support car rental sales
- Car rentals are generally made by tourists travelling to countries looking to hire cars for short periods. Tourists cancelled trips to Ireland in 2022 because car rental prices peaked at €560 per day, according to the Irish Times, as fuel prices surged as Russia's invasion of Ukraine disrupted supply chains and spiked prices.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Companies in the industry lease and rent out cars and small commercial vehicles to private customers and businesses on a short-term basis. Customers can also lease vehicles on a long-term basis.
What's included in this industry?
Products and services covered in the Motor Vehicle Rental and Leasing industry in Ireland include Car leasing , Car rental and Leasing and rental of light commercial vehicles .Companies
Companies covered in the Motor Vehicle Rental and Leasing industry in Ireland include Johnson and Perrott Ltd, Ayvens Ireland Ltd and Autolease Fleet Management Ltd.Purchase this report to view all 4 major companies in this industry.
Related Terms
Related terms covered in the Motor Vehicle Rental and Leasing industry in Ireland include contract hire, light commercial vehicle and lease agreement .Industry Code
SIC 77.1 - Motor Vehicle Rental and Leasing in Ireland
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Electric vehicles rise in popularity. Electric vehicles are surging in popularity in Ireland owing to emissions compliance and more stable charging prices.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2016-2025) and forecast (2026-2031)
- Employees, including historical (2016-2025) and forecast (2026-2031)
- Businesses, including historical (2016-2025) and forecast (2026-2031)
- Profit, including historical (2016-2026)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Private individuals prefer to buy. Revenue from private rentals is low because of greater car ownership. According to the CSO, between 2024 and 2025, the number of new privat...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2026
- Product innovation level
Charts
- Products & services segmentation in 2026
- Major market segmentation in 2026
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Dublin dominates the rental market due to its tourism. The capital attracts the vast majority of Ireland's international tourists, fuelling demand for rental car companies.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2026
Tables
- Number and share of establishments in each region in 2026
- Number and share of revenue each region accounts for in 2026
- Number and share of wages each region accounts for in 2026
- Number and share of employees in each region in 2026
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Intense price competition dominates. In the car rental and leasing industry, fierce price competition benefits larger companies, with low barriers to entry inviting new entra...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2021-2026
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Johnson & Perrott expands its fleet. Johnson & Perrott Fleet continues to sign and deepen partnerships, for example, renewing and expanding its vehicle supply for Ashford Cas...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2022 through 2026
- Major companies in the industry, including market share, revenue, profit and profit margin in 2026
- Overview of Johnson and Perrott Ltd's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Ayvens Ireland Ltd's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Autolease Fleet Management Ltd's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Johnson and Perrott Ltd, and factors influencing its performance in the industry
- Description and key data for Ayvens Ireland Ltd, and factors influencing its performance in the industry
- Description and key data for Autolease Fleet Management Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Customers are protected when renting a car. Ireland's Department of Transport enforces guidelines and regulations for rental car businesses, ensuring a fair and transparent r...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2016-2031)
- Assistance historical data and forecast (2016-2031)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Surging fuel costs reduce profitability. The ongoing Russia-Ukraine conflict is causing higher operating costs for companies, leading to increased rental prices and lowered c...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2016-2031)
- Revenue per Employee (2016-2031)
- Revenue per Enterprise (2016-2031)
- Employees per Establishment (2016-2031)
- Employees per Enterprise (2016-2031)
- Average Wage (2016-2031)
- Wages/Revenue (2016-2031)
- Establishments per Enterprise (2016-2031)
- IVA/Revenue (2016-2031)
- Imports/Demand (2016-2031)
- Exports/Revenue (2016-2031)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2016-2031)
- IVA (2016-2031)
- Establishments (2016-2031)
- Enterprises (2016-2031)
- Employment (2016-2031)
- Exports (2016-2031)
- Imports (2016-2031)
- Wages (2016-2031)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Motor Vehicle Rental and Leasing industry in Ireland in 2026?
The market size of the Motor Vehicle Rental and Leasing industry in Ireland is €1.2bn in 2026.
How many businesses are there in the Motor Vehicle Rental and Leasing industry in Ireland in 2026?
There are 217 businesses in the Motor Vehicle Rental and Leasing industry in Ireland, which has grown at a CAGR of 2.5 % between 2021 and 2026.
How may import tariffs affect the Motor Vehicle Rental and Leasing industry in Ireland?
The Motor Vehicle Rental and Leasing industry in Ireland is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Motor Vehicle Rental and Leasing industry in Ireland?
The Motor Vehicle Rental and Leasing industry in Ireland is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Motor Vehicle Rental and Leasing industry in Ireland grown or declined over the past 5 years?
The market size of the Motor Vehicle Rental and Leasing industry in Ireland has been growing at a CAGR of 8.7 % between 2021 and 2026.
What is the forecast growth of the Motor Vehicle Rental and Leasing industry in Ireland over the next 5 years?
Over the next five years, the Motor Vehicle Rental and Leasing industry in Ireland is expected to grow.
What are the biggest companies in the Motor Vehicle Rental and Leasing industry in Ireland?
The biggest companies operating in the Motor Vehicle Rental and Leasing industry in Ireland are Johnson and Perrott Ltd, Ayvens Ireland Ltd and Autolease Fleet Management Ltd
What does the Motor Vehicle Rental and Leasing industry in Ireland include?
Car leasing and Car rental are part of the Motor Vehicle Rental and Leasing industry in Ireland.
Which companies have the highest market share in the Motor Vehicle Rental and Leasing industry in Ireland?
The company holding the most market share in the Motor Vehicle Rental and Leasing industry in Ireland is Johnson and Perrott Ltd.
How competitive is the Motor Vehicle Rental and Leasing industry in Ireland?
The level of competition is high and increasing in the Motor Vehicle Rental and Leasing industry in Ireland.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Ireland include:
- Central Statistics Office
- Department of Enterprise, Trade and Employment
- Irish Tax & Customs
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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