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Employee Assistance Programme Services in the UK Industry Data and Analysis
The Employee Assistance Programme Services industry is a rapidly growing and changing market. Employee assistance providers compete with each other on the quality and breadth of their programmes. Research has shown that investment in employee welfare notably benefits productivity levels within a company. Employee assistance programmes are in the spotlight as companies measure rising costs tied to poor morale. Data from EAPA shows UK employers got an average return of £10.85 for every £1.00 spent on these schemes in 2022-23, up from £8.00 per £1.00 the year before. This boost makes employee assistance programmes more attractive when budgets are under pressure and staff wellbeing is watched closely. The trend signals that most businesses think paying for formal help has benefits that outweigh the costs. The growing demand for employee assistance programme (EAP) services has caused significant revenue growth over the years. Industry-wide revenue is projected to climb at a compound annual rate of 3.1% over the years through 2025-26 to reach £354.4 million.
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What's included in this industry analysis
IBISWorld's research coverage on the Employee Assistance Programme Services industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Employee Assistance Programme Services industry in the United Kingdom operates under the SIC industry code SP0.362. This industry provides employee assistance programme (EAP) services, which includes support for family, financial, career and legal issues through an employee’s benefits package. EAP services provide a variety of services, including health coaching, nutrition and naturopathic advice. Related terms covered in the Employee Assistance Programme Services industry in the United Kingdom include eaps, counselling and alcohol abuse .
What's included in this industry?
Products and services covered in Employee Assistance Programme Services industry in the United Kingdom include Substance and alcohol abuse counselling, Nutrition and health education services and Stress counselling .
What companies are included in this industry?
Companies covered in the Employee Assistance Programme Services industry in the United Kingdom include Optima Health Group Ltd, Bupa Occupational Health Ltd and Peninsula Business Services Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Employee Assistance Programme Services industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Employee Assistance Programme Services industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Employee Assistance Programme Services industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Employee Assistance Programme Services industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Employee Assistance Programme Services industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Employee Assistance Programme Services industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Employee Assistance Programme Services industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Employee Assistance Programme Services industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Employee Assistance Programme Services industry in the United Kingdom in 2026?
The market size of the Employee Assistance Programme Services industry in the United Kingdom is £354.4m in 2026.
How many businesses are there in the Employee Assistance Programme Services industry in the United Kingdom in 2025?
There are 79 businesses in the Employee Assistance Programme Services industry in the United Kingdom, which has grown at a CAGR of 6.4 % between 2020 and 2025.
How may import tariffs affect the Employee Assistance Programme Services industry in the United Kingdom?
The Employee Assistance Programme Services industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Employee Assistance Programme Services industry in the United Kingdom?
The Employee Assistance Programme Services industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Employee Assistance Programme Services industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Employee Assistance Programme Services industry in the United Kingdom has been growing at a CAGR of 3.1 % between 2020 and 2025.
What is the forecast growth of the Employee Assistance Programme Services industry in the United Kingdom over the next 5 years?
Over the next five years, the Employee Assistance Programme Services industry in the United Kingdom is expected to grow.
What are the biggest companies in the Employee Assistance Programme Services industry in the United Kingdom?
The biggest companies operating in the Employee Assistance Programme Services industry in the United Kingdom are Optima Health Group Ltd, Bupa Occupational Health Ltd and Peninsula Business Services Ltd
What does the Employee Assistance Programme Services industry in the United Kingdom include?
Counselling and Nutrition and health programmes are part of the Employee Assistance Programme Services industry in the United Kingdom.
Which companies have the highest market share in the Employee Assistance Programme Services industry in the United Kingdom?
The company holding the most market share in the Employee Assistance Programme Services industry in the United Kingdom is Optima Health Group Ltd.
How competitive is the Employee Assistance Programme Services industry in the United Kingdom?
The level of competition is moderate and steady in the Employee Assistance Programme Services industry in the United Kingdom.
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