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Horse & Sports Betting in the UK Industry Data and Analysis
Companies in the Horse and Sports Betting industry have enjoyed strong engagement with their digital platforms, as betting on horse racing and football remains popular with Brits. Bookies generate revenue from the gross gambling yield on bets, which is fuelled by disposable income, major sports tournaments and events. Inflationary pressures and the cost-of-living crisis in the UK have squeezed consumer budgets, constraining gambling spending and reducing the number of casual bettors.
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What's included in this industry analysis
IBISWorld's research coverage on the Horse & Sports Betting industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Horse & Sports Betting industry in the United Kingdom operates under the SIC industry code SP0.262. Industry operators provide gambling services, including totalisator and betting services. Gamblers generally place wagers on horse races and sports matches. The industry includes online gambling services but excludes casinos and lottery operations. Related terms covered in the Horse & Sports Betting industry in the United Kingdom include gross gambling yield (ggy) , non-remote betting, remote betting, esports and pool betting.
What's included in this industry?
Products and services covered in Horse & Sports Betting industry in the United Kingdom include Football, Horse racing and Other.
What companies are included in this industry?
Companies covered in the Horse & Sports Betting industry in the United Kingdom include Flutter Entertainment plc, Betfred Group Ltd and Entain plc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Horse & Sports Betting industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Horse & Sports Betting industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Horse & Sports Betting industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Horse & Sports Betting industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Horse & Sports Betting industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Horse & Sports Betting industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Horse & Sports Betting industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Horse & Sports Betting industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Horse & Sports Betting industry in the United Kingdom in 2026?
The market size of the Horse & Sports Betting industry in the United Kingdom is £3.7bn in 2026.
How many businesses are there in the Horse & Sports Betting industry in the United Kingdom in 2025?
There are 499 businesses in the Horse & Sports Betting industry in the United Kingdom, which has declined at a CAGR of 3.9 % between 2020 and 2025.
How may import tariffs affect the Horse & Sports Betting industry in the United Kingdom?
The Horse & Sports Betting industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Horse & Sports Betting industry in the United Kingdom?
The Horse & Sports Betting industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Horse & Sports Betting industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Horse & Sports Betting industry in the United Kingdom has been declining at a CAGR of 0.1 % between 2020 and 2025.
What is the forecast growth of the Horse & Sports Betting industry in the United Kingdom over the next 5 years?
Over the next five years, the Horse & Sports Betting industry in the United Kingdom is expected to grow.
What are the biggest companies in the Horse & Sports Betting industry in the United Kingdom?
The biggest companies operating in the Horse & Sports Betting industry in the United Kingdom are Flutter Entertainment plc, Betfred Group Ltd and Entain plc
What does the Horse & Sports Betting industry in the United Kingdom include?
Football and Horse racing are part of the Horse & Sports Betting industry in the United Kingdom.
Which companies have the highest market share in the Horse & Sports Betting industry in the United Kingdom?
The company holding the most market share in the Horse & Sports Betting industry in the United Kingdom is Flutter Entertainment plc.
How competitive is the Horse & Sports Betting industry in the United Kingdom?
The level of competition is high and increasing in the Horse & Sports Betting industry in the United Kingdom.
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