Online Small Electrical Appliance Retailers in the UK - Market Research Report (2013-2028)
London, United Kingdom
Last Updated: December 2023
SIC SP0.063Revenue
£364.7m
Past 5-Year Growth
Profit
£XX.Xm
Employees
1,233
Businesses
3,048
Wages
£XX.Xm
Online Small Electrical Appliance Retailers in the UK industry analysis
Online small electrical appliance retailers have outperformed their bricks-and-mortar counterparts over the last few years. High internet penetration (92% in 2023, according to the ONS) and internet-enabled devices in the UK have changed consumers' online spending habits to benefit many online industries. The increased security of online payment systems has also helped reassure consumers that they are safe to make purchases, increasing online retailers' market share. In addition, the ease and simplicity of online shopping have increased older consumers' willingness to purchase household appliances online.
Trends and Insights
- The COVID-19 pandemic increased industry demand. During the pandemic, consumers sought small electrical appliances for a number of purposes, including cooking. Online retailers that could meet demand despite supply chain disruption emerged as winners.
- Demand for heating equipment is on the rise. Demand for heating appliances is highly cyclical because of their regular use, making them subject to high levels of wear and tear from food preparation.
- Retailers in London benefit from a large market. The capital has a fairly high disposable income per head, encouraging discretionary purchases from consumers. Consumers in London are also more likely to buy premium versions of their desired small electrical appliances.
- Retailers compete largely based on price. Online shoppers typically look for the lowest price, as they can browse various websites and compare price points. Companies that offer the lowest prices often have a competitive advantage.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated £364.7m in 2023.
Trends and Insights
The COVID-19 pandemic increased demand within the Online Small Electrical Appliances Retailers industry
- The closure of non-essential retailers and the introduction of restrictions due to COVID-19 encouraged consumers to shop online. In January 2021, online retail sales accounted for 37.5% of all retail sales – expediting online-only retailers' market share.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Behaviours adopted by consumers during the COVID-19 lockdown are likely to continue, driving demand
- The shifts in consumer behaviour brought about by the pandemic continue to impact consumers across all age demographics, from first-home buyers buying cleaning appliances, to busy adults on the go trying to reduce costs by having their coffee machine, and elderly consumers trying to eat healthier with air fryers.
Biggest companies in the Online Small Electrical Appliance Retailers in the UK
| Company | Market Share (%)
2024 | Revenue (£m)
2024 |
|---|---|---|
Amazon.com Inc | 142.4 | |
Argos Ltd | 115.0 | |
Currys plc | 46.5 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Heating equipment, Coffee machines and Mixing equipment. Heating equipment is the largest segment of the Online Small Electrical Appliance Retailers in the UK.
Trends and Insights
Demand for heating equipment like kettles, toasters and microwaves is on the rise
- Heating equipment includes toasters, kettles, air fryers, compact ovens and microwaves.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Electrical Household Appliance Retailing in the UK
Complementors
- Electrical Appliance Manufacturing in the UK
- Department Stores in the UK
- E-Commerce & Online Auctions in the UK
International industries
- Online Small Electrical Appliance Sales in the US
- Online Small Electrical Appliance Sales in Australia
- Domestic Appliance Retailing in New Zealand
- Einzelhandel mit elektrischen Haushaltsgeräten
Table of Contents
About this industry
Industry definition
Online retailers sell small household electrical appliances through online platforms. Industry products include small kitchen appliances such as blenders and coffee makers, personal care devices like electric shavers and hair dryers, and floor care implements such as vacuum cleaners. The retail of white goods, audiovisual devices, and computer and photographic equipment does not fall under this industry.
What's included in this industry?
Heating equipmentCoffee machinesMixing equipmentGrooming productsGrooming productsOther productsCompanies
Amazon.com IncArgos LtdCurrys plcPurchase this report to view all 6 major companies in this industry.
Related Terms
BRICKS-AND-MORTAR STOREM-COMMERCEE-COMMERCEIndustry Code
SIC 47.91 - Online Small Electrical Appliance Retailers in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The COVID-19 pandemic increased industry demand. During the pandemic, consumers sought small electrical appliances for a number of purposes, including cooking. Online retaile...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Demand for heating equipment is on the rise. Demand for heating appliances is highly cyclical because of their regular use, making them subject to high levels of wear and tea...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Retailers in London benefit from a large market. The capital has a fairly high disposable income per head, encouraging discretionary purchases from consumers. Consumers in Lo...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Retailers compete largely based on price. Online shoppers typically look for the lowest price, as they can browse various websites and compare price points. Companies that of...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Currys loyalty scheme has aided revenue. The company launched a loyalty scheme targeting omnichannel consumers to maximise revenue from consumers that shop across multiple di...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Amazon.com Inc's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Argos Ltd's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Currys plc's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Amazon.com Inc, and factors influencing its performance in the industry
- Description and key data for Argos Ltd, and factors influencing its performance in the industry
- Description and key data for Currys plc, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
In 2022-23, online expenditure is declining. Total online expenditure indicates the amount consumers spend on goods from online retailers. Therefore, it’s a proxy for the lev...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit varies dependant on retailer size. The lower costs for online retailers compared with their bricks-and-mortar counterparts have allowed them to offer lower prices, ben...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2021)
- Coverage Ratios (2017-2021)
- Leverage Ratios (2017-2021)
- Operating Ratios (2017-2021)
- Assets (2017-2021)
- Liabilities (2017-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom in 2024?
The market size of the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom is £364.7m in 2024.
How many businesses are there in the Online Small Electrical Appliance Retailers in the UK industry in 2023?
There are 3,048 businesses in the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom, which has grown at a CAGR of 6.2 % between 2018 and 2023.
Has the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom grown or declined over the past 5 years?
The market size of the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom has been growing at a CAGR of 0.6 % between 2018 and 2023.
What is the forecast growth of the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom over the next 5 years?
Over the next five years, the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom is expected to grow.
What are the biggest companies in the Online Small Electrical Appliance Retailers in the UK market in United Kingdom?
The biggest companies operating in the Online Small Electrical Appliance Retailers market in United Kingdom are Amazon.com Inc, Argos Ltd and Currys plc
What does the Online Small Electrical Appliance Retailers in the UK in United Kingdom include?
Heating equipment and Coffee machines are part of the Online Small Electrical Appliance Retailers in the UK industry.
Which companies have the highest market share in the Online Small Electrical Appliance Retailers in the UK in United Kingdom?
The company holding the most market share in United Kingdom is Amazon.com Inc.
How competitive is the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom?
The level of competition is high and increasing in the Online Small Electrical Appliance Retailers in the UK industry in United Kingdom.
