Tour Operators in the UK - Market Research Report (2014-2029)
London, United Kingdom
Last Updated: July 2024
SIC N79.120Revenue
£17.1bn
Past 5-Year Growth
Profit
£X.Xbn
Employees
25,885
Businesses
1,980
Wages
£X.Xbn
Tour Operators in the UK industry analysis
For many people, holidays are the highlight of the year, but they still hold their status as a luxury. As a result, the economic climate in the UK has a significant effect on tour bookings. Customers tend to cut back on spending on holidays when their finances are constrained. All the same, travel has remained resilient to cost-of-living pressures as Brits prioritise a holiday over all other discretionary spending. Value-for-money tours and packages have risen in popularity as travellers look for the best deal to keep the cost of their must-not-miss holidays down.
Trends and Insights
- The desire to travel abroad stays strong. Tour operators are seeing their bookings climb as consumers keep holidays at the top of their list of priorities after COVID-19.
- Domestic tours prove popular among UK residents. UK country breaks spiked in popularity during COVID-19, with companies trying to capture more of this growing market by offering the chance to discover hidden gems.
- London is the centre of UK tourism. The capital attracts way more international tourists than any other UK city and is home to many of the country’s most visited tourist attractions.
- Tour operators compete on price. More companies have crept int the market as travel bookings have risen, leading to intense price competition.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 3.7 % over the past five years, to reach an estimated £17.1bn in 2024.
Trends and Insights
Brits see holidays as the highlight of the year
- With high inflation and soaring interest rates in the two years through 2023-24, all signs point towards household budgets remaining squeezed in 2024-25 with little wriggle room for holidays and tour packages.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Tour operators across the board look to expand their capacity to capitalise on high demand
- Jet2 and TUI are readying themselves to run their biggest tour programmes ever throughout 2024-25 – both have capacity expansion plans in place.
Biggest companies in the Tour Operators in the UK
| Company | Market Share (%)
2025 | Revenue (£m)
2025 |
|---|---|---|
Jet2 plc | 4,012.5 | |
TUI Travel Ltd | 3,284.1 | |
Virgin Holidays Ltd | 497.5 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Tours for UK residents to the rest of the world, Tours for UK residents to Europe and Domestic tours for overseas visitors. Tours for UK residents to the rest of the world is the largest segment of the Tour Operators in the UK.
Trends and Insights
Domestic tours for UK residents remain at the top of the market
- Most companies specialise in offering tours in a particular British region, providing rail tickets, coach tours, accommodation and activities in their packages.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Scheduled Passenger Air Transport in the UK
- Hotels in the UK
Complementors
- Non-Scheduled Passenger Air Transport in the UK
- Travel Agencies in the UK
International industries
- Global Travel Agency Services
- Tour Operators in the US
- Tour Operators in Canada
- Travel Agency and Tour Arrangement Services in Australia
- Travel Agency and Tour Arrangement Services in New Zealand
Table of Contents
About this industry
Industry definition
Companies in the industry arrange, assemble and conduct tours in the UK and in other countries around the world. These tours can be sold directly by the operators or via travel agencies. Tours may include a combination of transportation, accommodation, food and visits to events or locations.
What's included in this industry?
Domestic toursTours to EuropeTours to the rest of the worldDomestic tours for overseas visitorsCompanies
Jet2 plcTUI Travel LtdVirgin Holidays LtdPurchase this report to view all 4 major companies in this industry.
Related Terms
STAYCATIONPACKAGE HOLIDAYAIR TRAVEL ORGANISER's LICENSINGIndustry Code
SIC 79.12 - Tour Operators in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The desire to travel abroad stays strong. Tour operators are seeing their bookings climb as consumers keep holidays at the top of their list of priorities after COVID-19.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Domestic tours prove popular among UK residents. UK country breaks spiked in popularity during COVID-19, with companies trying to capture more of this growing market by offer...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
London is the centre of UK tourism. The capital attracts way more international tourists than any other UK city and is home to many of the country’s most visited tourist attr...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Tour operators compete on price. More companies have crept int the market as travel bookings have risen, leading to intense price competition.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
TUI offers a wide range of package holidays. The company continues to expand its property types to appeal to a range of consumers and has added extra flexibility to holiday p...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Jet2 plc's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of TUI Travel Ltd's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Virgin Holidays Ltd's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Jet2 plc, and factors influencing its performance in the industry
- Description and key data for TUI Travel Ltd, and factors influencing its performance in the industry
- Description and key data for Virgin Holidays Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Outbound tourism continues to climb. Staying on the path to recovery from COVID-19, growing outbound tourism indicates that the market for tour operators is expanding.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
COVID-19 pushes down profit. A slowdown in bookings during times of domestic and international travel restrictions and forced refunds for holidays cancelled because of lockdo...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2018-2022)
- Coverage Ratios (2018-2022)
- Leverage Ratios (2018-2022)
- Operating Ratios (2018-2022)
- Assets (2018-2022)
- Liabilities (2018-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Tour Operators in the UK industry in United Kingdom in 2024?
The market size of the Tour Operators in the UK industry in United Kingdom is £17.1bn in 2024.
How many businesses are there in the Tour Operators in the UK industry in 2024?
There are 1,980 businesses in the Tour Operators in the UK industry in United Kingdom, which has declined at a CAGR of 1.1 % between 2019 and 2024.
Has the Tour Operators in the UK industry in United Kingdom grown or declined over the past 5 years?
The market size of the Tour Operators in the UK industry in United Kingdom has been declining at a CAGR of 3.7 % between 2019 and 2024.
What is the forecast growth of the Tour Operators in the UK industry in United Kingdom over the next 5 years?
Over the next five years, the Tour Operators in the UK industry in United Kingdom is expected to grow.
What are the biggest companies in the Tour Operators in the UK market in United Kingdom?
The biggest companies operating in the Tour Operators market in United Kingdom are Jet2 plc, TUI Travel Ltd and Virgin Holidays Ltd
What does the Tour Operators in the UK in United Kingdom include?
Domestic tours and Tours to Europe are part of the Tour Operators in the UK industry.
Which companies have the highest market share in the Tour Operators in the UK in United Kingdom?
The company holding the most market share in United Kingdom is Jet2 plc.
How competitive is the Tour Operators in the UK industry in United Kingdom?
The level of competition is high and increasing in the Tour Operators in the UK industry in United Kingdom.
