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Hard Seltzer Production in the US Industry Data and Analysis
The performance of hard seltzer producers has swelled over the past five years, further projected to expand consistently in the coming years. The industry's revenue is forecasted to surge and progress steadily through the end of 2024, continuing to inch up until 2029. In particular, revenue is anticipated to expand at a CAGR of 9.6% over the five years to 2024 to reach $2.5 billion, including a 0.2% boost in revenue in 2024. This robust expansion reflects the changing consumption preferences of consumers, influenced by factors including beverage variety, flavor profiles, low-alcohol content, and low-calorie offerings. Over time, hard seltzer has evolved from being a summer refreshment to a year-round preference leading to unprecedented growth in this industry. Profit, nonetheless, will inch down to 3.6% in 2024 due to competitive forces like wine and beer.Historically, the hard seltzer industry had a slow start. However, as consumer demand for healthier, low-calorie alcoholic beverages started swelling, so did the industry's potential for growth. With this boost in demand, production and revenue have gone up over the past few years. An accompanying spike in per capita expenditure on alcohol paints a promising picture for the industry's future. This discretionary spending boost has come from individuals' swelling income levels, allowing consumers to splurge more on their preferred alcoholic beverages.Moreover, the expansion of the hard seltzer industry has also been influenced heavily by the boosted demand from bars and nightclubs. The inclusion of hard seltzer in their menus has proven beneficial for these establishments, providing a refreshing, lighter alternative to traditional alcoholic beverages. The growing social acceptance and popularity of hard seltzers have been instrumental for bars and nightclubs, helping them attract a larger crowd, especially among health-conscious millennials and Gen Z consumers.Looking forward, the hard seltzer production industry is poised for steady growth on the back of these favorable factors. Manufacturers' efforts to innovate and introduce new flavors, coupled with strategic marketing initiatives, will likely further fuel this growing demand. As the shift towards healthier and low-calorie alcohol options gathers more steam, so too will the growth opportunities for this industry. Perhaps, it won't be surprising to note that hard seltzers may soon give traditional beers and spirits stiff competition, marking a noteworthy shift in alcohol consumption trends. Specifically, revenue for hard seltzer producers will inch up at an estimated CAGR of 0.6% through the end of 2029 to reach $2.6 billion in 2029.
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What's included in this industry analysis
IBISWorld's research coverage on the Hard Seltzer Production industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Hard Seltzer Production industry in the United States operates under the NAICS industry code OD6377. Operators in the Hard Seltzer Production industry produce beverages containing alcohol and carbonated water. The process involves blending and fermentation, using a wide array of ingredients to cater to diverse consumer preferences and maintain the appropriate alcohol content. Related terms covered in the Hard Seltzer Production industry in the United States include alcohol by volume (abv) , spritzer and seltzer.
What's included in this industry?
Products and services covered in Hard Seltzer Production industry in the United States include ABV less than 5.0%, ABV between 5.0 and 6.9% and ABV above 7.0%.
What companies are included in this industry?
The Hard Seltzer Production industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Hard Seltzer Production industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Hard Seltzer Production industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Hard Seltzer Production industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Hard Seltzer Production industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Hard Seltzer Production industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Hard Seltzer Production industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Hard Seltzer Production industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Hard Seltzer Production industry in the United States.
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Frequently Asked Questions
What is the market size of the Hard Seltzer Production industry in the United States in 2026?
The market size of the Hard Seltzer Production industry in the United States is $2.5bn in 2026.
How many businesses are there in the Hard Seltzer Production industry in the United States in 2025?
There are 647 businesses in the Hard Seltzer Production industry in the United States, which has grown at a CAGR of 90.2 % between 2020 and 2025.
Has the Hard Seltzer Production industry in the United States grown or declined over the past 5 years?
The market size of the Hard Seltzer Production industry in the United States has been growing at a CAGR of 9.6 % between 2020 and 2025.
What is the forecast growth of the Hard Seltzer Production industry in the United States over the next 5 years?
Over the next five years, the Hard Seltzer Production industry in the United States is expected to grow.
What does the Hard Seltzer Production industry in the United States include?
Selling alcoholic seltzers and Selling hard seltzer juices are part of the Hard Seltzer Production industry in the United States.
How competitive is the Hard Seltzer Production industry in the United States?
The level of competition is low and increasing in the Hard Seltzer Production industry in the United States.
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