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Health & Medical Insurance in the US - Market Research Report (2016-2031)

Brendan McErlaine Brendan McErlaine New York, United States Last Updated: February 2026 NAICS 52411b

Revenue

$1.6tr

2026

$1.6tr

Past 5-Year Growth

Profit

$XX.Xbn

Employees

696k

Businesses

1,132

Wages

$XX.Xbn

Health & Medical Insurance in the US industry analysis

Health and medical insurance companies experienced significant fluctuations in performance in recent years. In 2022, high inflation pushed firms to prioritize other costs over health benefits, slowing revenue growth. In 2023 and 2024, stronger growth and subsidies helped lower the US uninsured rate, supporting revenue. More recently, tariff-driven price pressures in 2025–2026 have again dampened demand for coverage and higher-cost policies. To stabilize income, insurers are likely to deepen their focus on niche products such as chronic condition special needs plans for people with conditions like diabetes and heart failure, and to expand high‑deductible plans paired with HSAs and HRAs, which shift more costs to consumers while protecting insurers’ profit.

Trends and Insights

  • Economic shifts have created turbulence for health and medical insurers, prompting them to target niche markets and high-deductible plans to stabilize revenue. These strategies are designed to maintain financial resilience despite fluctuations in consumer spending and healthcare costs.
  • PPO plans are gaining popularity as businesses look to cut costs by shifting more healthcare responsibilities to employees. Although participants can choose from a limited number of preferred providers, they're covered extensively when using these options.
  • The Southeast is a hotspot for health and medical insurance companies, thanks mainly to its enormous population. This large market is particularly driven by retirees flocking to states like Florida, where demand for medical assistance increases with age.
  • High levels of regulation create a tough environment for new providers, benefiting larger firms. Companies face significant barriers because of complex laws, making it difficult for small providers to compete, thus increasing market share concentration.
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Industry Statistics and Trends

Market size and recent performance (2016-2031)

Industry revenue has grown at a CAGR of 3.3 % over the past five years, to reach an estimated $1.6tr in 2026.

Trends and Insights

The rise of technology is reshaping health insurance

  • The integration of technology in health insurance has been significant, leading to streamlined processes and improved service delivery. Insurers have adopted digital platforms for customer interactions, claims processing and policy management, reducing operational costs and enhancing customer satisfaction.
  • Additional trends and insights available with purchase
Health & Medical Insurance in the US
Revenue (2016-2031)
IBISWorld Logo Source: IBISWorld

Industry outlook (2026-2031)

Market size is projected to grow over the next five years.

Trends and Insights

Steady economic growth will provide stable revenue streams for health and medical insurers

  • Despite recent economic challenges related to recessionary fears, high interest rates and tariff impositions, US GDP growth is anticipated to be solid over the next five years. Tariffs imposed by the Trump administration could be annulled by the Supreme Court due to their potential unconstitutionality, likely reducing economic uncertainty and boosting growth. Also, productivity and economic growth could be bolstered by the increased importance of AI.

Biggest companies in the Health & Medical Insurance in the US

Company
Market Share (%)
2026
Revenue ($m)
2026
Profit ($m)
2026
Profit Margin (%)
2026
Unitedhealth Group Incorporated
346,879.8
22,259.0
6.4
Cvs Health Corporation
335,189.5
9,376.8
2.8
Anthem, Inc.
204,000.0
9,577.0
4.7

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Health & Medical Insurance in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Pharmacy benefit management (PBM), Preferred provider organization (PPO) plans and High-deductible health plans (HDHPs). Pharmacy benefit management (PBM) is the largest segment of the Health & Medical Insurance in the US.

Trends and Insights

Preferred provider organization (PPO) plans have increased in popularity

  • A PPO plan is a combination of a traditional fee-for-service (FFS) plan and a Health maintenance organization (HMO). PPOs have a limited number of doctors and hospitals to choose from. The plan participant nominates a primary doctor who monitors the plan participant's health. When these preferred providers are used, most medical bills are covered.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Health and medical insurers underwrite (i.e. assume the risks of and assign premiums for) health and medical insurance policies. Insurance transfers the risk of a loss in exchange for payment. Companies also provide administrative services for self-funded insurance plans. Under this structure, the insurance company is a third-party administrator and isn't responsible for health benefit payments.

What's included in this industry?

Products and services covered in the Health & Medical Insurance industry in the United States include Preferred provider organization (PPO) plans, Pharmacy benefit management (PBM), High-deductible health plans (HDHPs), Managed plans, Health maintenance organization (HMO) plans, Point-of-service (POS) plans and Fee-for-service (FFS) plans.

Companies

Companies covered in the Health & Medical Insurance industry in the United States include Unitedhealth Group Incorporated, Cvs Health Corporation and Anthem, Inc.

Purchase this report to view all 5 major companies in this industry.

Related Terms

Related terms covered in the Health & Medical Insurance industry in the United States include managed care, fully funded insurance, self-funded insurance, preferred provider organization (ppo), health maintenance organization (hmo), point-of-service (pos), high-deductible health plan, indemnity plan and medical loss ratio.

Industry Code

NAICS 2017

NAICS 524114 - Health & Medical Insurance in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Economic shifts have created turbulence for health and medical insurers, prompting them to target niche markets and high-deductible plans to stabilize revenue. These strategi...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2016-2025) and forecast (2026-2031)
  • Employees, including historical (2016-2025) and forecast (2026-2031)
  • Businesses, including historical (2016-2025) and forecast (2026-2031)
  • Profit, including historical (2016-2026)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

PPO plans are gaining popularity as businesses look to cut costs by shifting more healthcare responsibilities to employees. Although participants can choose from a limited nu...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2026
  • Product innovation level

Charts

  • Products & services segmentation in 2026
  • Major market segmentation in 2026

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Southeast is a hotspot for health and medical insurance companies, thanks mainly to its enormous population. This large market is particularly driven by retirees flocking...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2026

Tables

  • Number and share of establishments in each state in 2026
  • Number and share of revenue each state accounts for in 2026
  • Number and share of wages each state accounts for in 2026
  • Number and share of employees in each state in 2026

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

High levels of regulation create a tough environment for new providers, benefiting larger firms. Companies face significant barriers because of complex laws, making it diffic...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2021-2026
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The most prominent health and medical insurers comprise nearly two-thirds of revenue. These companies are CVS Health, UnitedHealth Group, Elevance Health and Humana.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2022 through 2026
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2026
  • Overview of Unitedhealth Group Incorporated's performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of Cvs Health Corporation's performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of Anthem, Inc.'s performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Unitedhealth Group Incorporated, and factors influencing its performance in the industry
  • Description and key data for Cvs Health Corporation, and factors influencing its performance in the industry
  • Description and key data for Anthem, Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Risk adjustment programs prevent insurers from favoring only healthier individuals by redistributing funds based on enrollee risk profiles. This keeps insurance plans competi...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2016-2031) 
  • Assistance historical data and forecast (2016-2031) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Paying out hefty insurance claims is weighing down profit for health and medical insurers. With regulations mandating coverage for diverse procedures, providers' profitabilit...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2019-2024)
  • Industry Tax Structure (2019-2024)
  • Income Statement (2019-2024)
  • Balance Sheet (2019-2024)
  • Liquidity Ratios (2019-2024)
  • Coverage Ratios (2019-2024)
  • Leverage Ratios  (2019-2024)
  • Operating Ratios (2019-2024)
  • Cash Flow & Debt Service Ratios (2016-2031)
  • Revenue per Employee (2016-2031)
  • Revenue per Enterprise (2016-2031)
  • Employees per Establishment (2016-2031)
  • Employees per Enterprise (2016-2031)
  • Average Wage (2016-2031)
  • Wages/Revenue (2016-2031)
  • Establishments per Enterprise (2016-2031)
  • IVA/Revenue (2016-2031)
  • Imports/Demand (2016-2031)
  • Exports/Revenue (2016-2031)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2016-2031)
  • IVA (2016-2031)
  • Establishments (2016-2031)
  • Enterprises (2016-2031)
  • Employment (2016-2031)
  • Exports (2016-2031)
  • Imports (2016-2031)
  • Wages (2016-2031)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Health & Medical Insurance industry in the United States in 2026?

The market size of the Health & Medical Insurance industry in the United States is $1.6tr in 2026.

How many businesses are there in the Health & Medical Insurance industry in the United States in 2026?

There are 1,132 businesses in the Health & Medical Insurance industry in the United States, which has grown at a CAGR of 3.5 % between 2021 and 2026.

How may import tariffs affect the Health & Medical Insurance industry in the United States?

The Health & Medical Insurance industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Health & Medical Insurance industry in the United States?

The Health & Medical Insurance industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Health & Medical Insurance industry in the United States grown or declined over the past 5 years?

The market size of the Health & Medical Insurance industry in the United States has been growing at a CAGR of 3.3 % between 2021 and 2026.

What is the forecast growth of the Health & Medical Insurance industry in the United States over the next 5 years?

Over the next five years, the Health & Medical Insurance industry in the United States is expected to grow.

What are the biggest companies in the Health & Medical Insurance industry in the United States?

The biggest companies operating in the Health & Medical Insurance industry in the United States are Unitedhealth Group Incorporated, Cvs Health Corporation and Anthem, Inc.

What does the Health & Medical Insurance industry in the United States include?

Preferred provider organization (PPO) plans and Pharmacy benefit management (PBM) are part of the Health & Medical Insurance industry in the United States.

Which companies have the highest market share in the Health & Medical Insurance industry in the United States?

The company holding the most market share in the Health & Medical Insurance industry in the United States is Unitedhealth Group Incorporated.

How competitive is the Health & Medical Insurance industry in the United States?

The level of competition is high and steady in the Health & Medical Insurance industry in the United States.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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