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Video Game Software Publishing in the US Industry Data and Analysis
In the constantly shifting US video game industry, developers have continued to engineer new experiences and offerings that have driven player interest. The industry has continued to generate sales even since the rapid increase of its player base during the pandemic, supported by the success of new consoles released by Sony and Microsoft and a rapid rise in mobile game development. Emerging trends like shareability and customization have become indispensable – for example, developers craft games that offer personalized adventures suited for social media virality. As the number of apps and gamers has continued to rise, the industry has grown its revenue at a CAGR of 2.6% to an estimated $54.2 billion; this includes expected growth of 6.0% in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Video Game Software Publishing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Video Game Software Publishing industry in the United States operates under the NAICS industry code 51121e. Companies in this industry primarily publish video game software. These companies produce and distribute video games, including design, documentation, installation and support services. Operators may design, develop and publish games, or may solely be involved in publishing. Industry operations also include the sale of in-game software add-ons and other downloadable content, as well as in-game advertising. Related terms covered in the Video Game Software Publishing industry in the United States include video game console, cyber attack, motion capture, downloadable content (dlc), aaa (triple-a) game, replayability and e-sports.
What's included in this industry?
Products and services covered in Video Game Software Publishing industry in the United States include Action and adventure video games, Sports video games and Shooter video games.
What companies are included in this industry?
Companies covered in the Video Game Software Publishing industry in the United States include Microsoft Corporation, Sony Corporation and Activision Blizzard, inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Video Game Software Publishing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Video Game Software Publishing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Video Game Software Publishing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Video Game Software Publishing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Video Game Software Publishing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Video Game Software Publishing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Video Game Software Publishing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Video Game Software Publishing industry in the United States.
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Frequently Asked Questions
What is the market size of the Video Game Software Publishing industry in the United States in 2026?
The market size of the Video Game Software Publishing industry in the United States is $54.2bn in 2026.
How many businesses are there in the Video Game Software Publishing industry in the United States in 2025?
There are 26,428 businesses in the Video Game Software Publishing industry in the United States, which has grown at a CAGR of 3.0 % between 2020 and 2025.
How may import tariffs affect the Video Game Software Publishing industry in the United States?
The Video Game Software Publishing industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Video Game Software Publishing industry in the United States?
The Video Game Software Publishing industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Video Game Software Publishing industry in the United States grown or declined over the past 5 years?
The market size of the Video Game Software Publishing industry in the United States has been growing at a CAGR of 2.6 % between 2020 and 2025.
What is the forecast growth of the Video Game Software Publishing industry in the United States over the next 5 years?
Over the next five years, the Video Game Software Publishing industry in the United States is expected to grow.
What are the biggest companies in the Video Game Software Publishing industry in the United States?
The biggest companies operating in the Video Game Software Publishing industry in the United States are Microsoft Corporation, Sony Corporation and Activision Blizzard, inc.
What does the Video Game Software Publishing industry in the United States include?
Creating action and adventure video games and Creating sports video games are part of the Video Game Software Publishing industry in the United States.
Which companies have the highest market share in the Video Game Software Publishing industry in the United States?
The company holding the most market share in the Video Game Software Publishing industry in the United States is Microsoft Corporation.
How competitive is the Video Game Software Publishing industry in the United States?
The level of competition is moderate and steady in the Video Game Software Publishing industry in the United States.
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