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Wine & Spirits Wholesaling in the US - Market Research Report (2016-2031)

Christopher Lombardo Christopher Lombardo New York, United States Last Updated: February 2026 NAICS 42482

Revenue

$146.7bn

2026

$146.7bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

105k

Businesses

6,901

Wages

$XX.Xbn

Wine & Spirits Wholesaling in the US industry analysis

Wine and spirit wholesalers have navigated a landscape marked by pandemic aftershocks, changing consumer habits and intensifying operational pressures. Revenue only inched higher from their 2021 peak, but the dollars now lean more heavily toward tequila, premium whiskey, ready-to-drink cocktails and other higher-margin segments while table wine and value spirits fall out of favor. However, elevated input, labor and logistics costs have largely swallowed the benefits of this richer mix, leaving distributors fighting to defend, rather than expand, earnings. At the same time, a surge in new establishments, enterprises and headcount has intensified competition, meaning more distributors now chase only slightly more revenue. Revenue has been climbing at a sluggish 0.2% CAGR over the past five years, jumping 1.7% in 2026 alone to total $146.7 billion.

Trends and Insights

  • Premiumization reshapes performance. Wholesalers are selling into a world with fewer drinkers but higher spend per occasion, forcing them to win on mix, execution and relationships rather than easy volume gains.
  • Portfolios tilt toward premium and RTDs. Distributors increasingly lean on higher-end spirits, tequila, RTDs and specialty items to offset softer table wine and mid-tier offerings, turning product curation into a make-or-break capability.
  • The West turns ports and vineyards into power. California and neighboring states blend massive local production, import hubs and tech-driven logistics, making the region a launchpad for premium brands and digital-first distribution playbooks.
  • Consolidation crowns a few giants. Aggressive M&A and “total beverage” strategies give mega-distributors outsized leverage with both retailers and suppliers, squeezing mid-sized generalists stuck between scale and specialization.
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Industry Statistics and Trends

Market size and recent performance (2016-2031)

Industry revenue has grown at a CAGR of 0.2 % over the past five years, to reach an estimated $146.7bn in 2026.

Trends and Insights

Premiumization cushions revenue while volumes flatten and mix shifts

  • The industry moved from a pandemic peak of $144.9 billion in 2021 to a slightly higher $146.7 billion by 2026, but with a notable 4.3% revenue drop in 2022, followed by modest 1.0% to 2.0% growth each subsequent year. This pattern reflects a correction from elevated 2020–2021 demand and a pivot toward higher-value, lower-volume consumption.
  • Additional trends and insights available with purchase
Wine & Spirits Wholesaling in the US
Revenue (2016-2031)
IBISWorld Logo Source: IBISWorld

Industry outlook (2026-2031)

Market size is projected to grow over the next five years.

Trends and Insights

Premium-led spending will support steady but unspectacular revenue growth

  • Industry revenue is projected to climb from $146.7 billion in 2026 to $162.2 billion in 2031, with annual growth hovering between 1.9% and 2.1%. This tracks closely with a mature category where incremental gains come from mix and pricing, not a surge in overall alcohol consumption.

Biggest companies in the Wine & Spirits Wholesaling in the US

Company
Market Share (%)
2026
Revenue ($m)
2026
Profit ($m)
2026
Profit Margin (%)
2026
Southern Glazer's Wine And Spirits, Llc
19,825.4
1,386.1
7.0
Republic National Distributing Company, Llc
10,349.0
723.5
7.0
Breakthru Beverage Group, Llc
7,773.7
543.5
7.0

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Wine & Spirits Wholesaling in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Table wine, Vodka and Whiskey. Table wine is the largest segment of the Wine & Spirits Wholesaling in the US.

Trends and Insights

Table wines navigate volume decline while leaning on premiumization

  • Table wine remains the single largest product line for wholesalers, but its share reflects a market in which still wine volumes have softened while premium price tiers have held up better. According to Vinetur’s 2025 premiumization analysis, US wine volume fell about 4.0% in 2024 even as total value grew.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry distributes wine, distilled alcoholic beverages and various neutral spirits. Alcohol products are purchased from alcoholic beverage manufacturers and sold at wholesale volumes to licensed alcoholic beverage retailers.

What's included in this industry?

Products and services covered in the Wine & Spirits Wholesaling industry in the United States include Table wine, Dessert wine, Vodka, Whiskey, Rum, Tequila and Gin.

Companies

Companies covered in the Wine & Spirits Wholesaling industry in the United States include Southern Glazer's Wine And Spirits, Llc, Republic National Distributing Company, Llc and Breakthru Beverage Group, Llc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

Related terms covered in the Wine & Spirits Wholesaling industry in the United States include distilled spirit, on-premise consumption, control state, direct shipping, shrinkage and three-tier system.

Industry Code

NAICS 2017

NAICS 42482 - Wine & Spirits Wholesaling in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Premiumization reshapes performance. Wholesalers are selling into a world with fewer drinkers but higher spend per occasion, forcing them to win on mix, execution and relatio...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2016-2025) and forecast (2026-2031)
  • Employees, including historical (2016-2025) and forecast (2026-2031)
  • Businesses, including historical (2016-2025) and forecast (2026-2031)
  • Profit, including historical (2016-2026)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Portfolios tilt toward premium and RTDs. Distributors increasingly lean on higher-end spirits, tequila, RTDs and specialty items to offset softer table wine and mid-tier offe...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2026
  • Product innovation level

Charts

  • Products & services segmentation in 2026
  • Major market segmentation in 2026

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West turns ports and vineyards into power. California and neighboring states blend massive local production, import hubs and tech-driven logistics, making the region a la...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2026

Tables

  • Number and share of establishments in each state in 2026
  • Number and share of revenue each state accounts for in 2026
  • Number and share of wages each state accounts for in 2026
  • Number and share of employees in each state in 2026

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Consolidation crowns a few giants. Aggressive M&A and “total beverage” strategies give mega-distributors outsized leverage with both retailers and suppliers, squeezing mid-si...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2021-2026
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Southern Glazer’s doubles down on future-ready operations. It’s pouring effort into AI-driven logistics, greener fleets and revamped service models so it can move faster, sma...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2022 through 2026
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2026
  • Overview of Southern Glazer's Wine And Spirits, Llc's performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of Republic National Distributing Company, Llc's performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of Breakthru Beverage Group, Llc's performance by revenue, market share and profit margin from 2020 through 2026

Detailed analysis

  • Description and key data for Southern Glazer's Wine And Spirits, Llc, and factors influencing its performance in the industry
  • Description and key data for Republic National Distributing Company, Llc, and factors influencing its performance in the industry
  • Description and key data for Breakthru Beverage Group, Llc, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Macro wallets set the speed limit. Per capita spending, disposable income and overall consumer outlays largely determine how much room wholesalers have to grow, turning the c...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2016-2031) 
  • Assistance historical data and forecast (2016-2031) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchases dominate the cost conversation. With product costs swallowing most of each revenue dollar, even small shifts in category mix, supplier terms or input inflation ripp...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2019-2024)
  • Industry Tax Structure (2019-2024)
  • Income Statement (2019-2024)
  • Balance Sheet (2019-2024)
  • Liquidity Ratios (2019-2024)
  • Coverage Ratios (2019-2024)
  • Leverage Ratios  (2019-2024)
  • Operating Ratios (2019-2024)
  • Cash Flow & Debt Service Ratios (2016-2031)
  • Revenue per Employee (2016-2031)
  • Revenue per Enterprise (2016-2031)
  • Employees per Establishment (2016-2031)
  • Employees per Enterprise (2016-2031)
  • Average Wage (2016-2031)
  • Wages/Revenue (2016-2031)
  • Establishments per Enterprise (2016-2031)
  • IVA/Revenue (2016-2031)
  • Imports/Demand (2016-2031)
  • Exports/Revenue (2016-2031)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2016-2031)
  • IVA (2016-2031)
  • Establishments (2016-2031)
  • Enterprises (2016-2031)
  • Employment (2016-2031)
  • Exports (2016-2031)
  • Imports (2016-2031)
  • Wages (2016-2031)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Wine & Spirits Wholesaling industry in the United States in 2026?

The market size of the Wine & Spirits Wholesaling industry in the United States is $146.7bn in 2026.

How many businesses are there in the Wine & Spirits Wholesaling industry in the United States in 2026?

There are 6,901 businesses in the Wine & Spirits Wholesaling industry in the United States, which has grown at a CAGR of 2.9 % between 2021 and 2026.

How may import tariffs affect the Wine & Spirits Wholesaling industry in the United States?

The Wine & Spirits Wholesaling industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Wine & Spirits Wholesaling industry in the United States?

The Wine & Spirits Wholesaling industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Wine & Spirits Wholesaling industry in the United States grown or declined over the past 5 years?

The market size of the Wine & Spirits Wholesaling industry in the United States has been growing at a CAGR of 0.2 % between 2021 and 2026.

What is the forecast growth of the Wine & Spirits Wholesaling industry in the United States over the next 5 years?

Over the next five years, the Wine & Spirits Wholesaling industry in the United States is expected to grow.

What are the biggest companies in the Wine & Spirits Wholesaling industry in the United States?

The biggest companies operating in the Wine & Spirits Wholesaling industry in the United States are Southern Glazer's Wine And Spirits, Llc, Republic National Distributing Company, Llc and Breakthru Beverage Group, Llc

What does the Wine & Spirits Wholesaling industry in the United States include?

Table wine and Dessert wine are part of the Wine & Spirits Wholesaling industry in the United States.

Which companies have the highest market share in the Wine & Spirits Wholesaling industry in the United States?

The company holding the most market share in the Wine & Spirits Wholesaling industry in the United States is Southern Glazer's Wine And Spirits, Llc.

How competitive is the Wine & Spirits Wholesaling industry in the United States?

The level of competition is high and steady in the Wine & Spirits Wholesaling industry in the United States.

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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