$7.9bn
$X.Xbn
29,695
13,023
$X.Xbn
Billboard and outdoor advertising companies generate revenue through leasing advertisement space on display faces, including billboards, public transit and street furniture. Demand for the industry's services depends on trends in advertising expenditure, which makes the industry sensitive to fluctuations in consumer spending, retail sales, corporate profit and overall economic conditions. Advertisers face competition from various advertising media, with the most significant competitor being online advertisements.
Industry revenue has declined at a CAGR of 5.7 % over the past five years, to reach an estimated $7.9bn in 2024.
Market size is projected to decline over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Lamar Advertising Co | 1,892.1 | 651.6 | 34.4 | |
Outfront Media Inc. | 1,568.0 | -239.6 | -15.3 | |
Clear Channel Outdoor Holdings, Inc. | 1,292.4 | 154.9 | 12.0 |
To view the market share and analysis for all 19 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Static billboards, Digital billboards and Transit displays. Static billboards is the largest segment of the Billboard & Outdoor Advertising in the US.
Regulation limits the growth of static billboards
This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards, panels, within transit vehicles, shopping malls, retail stores and other display structures or sites.
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NAICS 54185 - Billboard & Outdoor Advertising in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Revenue for billboard and outdoor advertisers has been volatile during the current period. COVID-19 caused sales to tank, while the pandemic recovery caused many companies to...
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Demand for static and digital billboards has trended in different directions. Regulations on building billboards have decreased investment in static billboards, while the ben...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The Mid-Atlantic region is known for its cities with extensive public transportation systems and high-rise structures. These factors increase demand for transit displays and ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Barriers to entry for billboard and outdoor advertisers are high, requiring heavy capital investment into large structures. These barriers inhibit entrants, which reduces com...
Learn about the performance of the top companies in the industry.
Since regulations restrict how many billboards can be put up, players increase revenue by acquiring billboards. Major company Lamar Advertising did this in 2018 when it purch...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Most of the regulations that billboard and outdoor advertisers are subject to involve setting up billboards near highways. Standards were set for billboards near highways in ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit for billboard and outdoor advertisers rises and falls with revenue growth. The attractiveness of online advertising has diminished the market for billboards, causing p...
Including values and annual change:
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Key data sources in the US include:
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The market size of the Billboard & Outdoor Advertising in the US industry in United States is $7.9bn in 2024.
There are 13,023 businesses in the Billboard & Outdoor Advertising in the US industry in United States, which has declined at a CAGR of 0.4 % between 2019 and 2024.
The market size of the Billboard & Outdoor Advertising in the US industry in United States has been declining at a CAGR of 5.7 % between 2019 and 2024.
Over the next five years, the Billboard & Outdoor Advertising in the US industry in United States is expected to decline.
The biggest companies operating in the Billboard & Outdoor Advertising market in United States are Lamar Advertising Co, Outfront Media Inc. and Clear Channel Outdoor Holdings, Inc.
Static billboard advertising and Digital billboard advertising are part of the Billboard & Outdoor Advertising in the US industry.
The company holding the most market share in United States is Lamar Advertising Co.
The level of competition is high and increasing in the Billboard & Outdoor Advertising in the US industry in United States.