$15.2bn
$X.Xbn
58,191
38,416
$X.Xbn
Celebrity and sports agents generate revenue by managing musicians, actors, athletes, writers and other public figures. Agents' commissions are earned through negotiating employment contracts between clients and employers, with the agent earning a percentage of the agreed deal. Success is driven by the strength of downstream industries, which rely on aggregate consumer spending. Over the past five years, consumers benefited from steadily rising disposable income, which generated more significant revenue for downstream markets, increasing the frequency of contract deals. The onset of COVID-19 disrupted growth and led industry revenue to sharply decline in 2020. Revenue growth quickly recovered, exceeding the pre-pandemic total, as consumers fulfilled pent-up demand for in-person entertainment events. Easing economic uncertainty encouraged corporations to resume advertisement spending. This growth trajectory is anticipated to continue, with industry revenue growing at a CAGR of 2.8% to $15.2 billion over the past five years, including anticipated growth of 0.4% in 2024.
Industry revenue has grown at a CAGR of 2.8 % over the past five years, to reach an estimated $15.2bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Endeavor LLC | 1,715.8 | 220.7 | 12.9 | |
Creative Artists Agency, Llc | 649.8 | 44.7 | 6.9 |
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Industry revenue is measured across several distinct product and services lines, including Representation services, Career management services and Licensing and contract services. Representation services is the largest segment of the Celebrity & Sports Agents in the US.
Volatile economic conditions dampen demand for representation services
This industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures. Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.
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NAICS 71141 - Celebrity & Sports Agents in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Increased consumer spending fueled fast recovery post-pandemic. Agencies suffered temporary losses following the outbreak of COVID-19 but recovered rapidly due to pent-up con...
Learn about an industry's products and services, markets and trends in international trade.
Growth in social media fuels alternative service demand. The rise of social media as a force for brand exposure fuels newfound demand for social media managers of prominent c...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Regions with large population hubs attract more industry establishments. Athletes and celebrities favor large population hubs thanks to their proximity to a larger customer b...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Competitive pricing fuels higher internal competition. Agents and managers compete internally primarily based on price point to be able to capture more clients.
Learn about the performance of the top companies in the industry.
Two companies own slightly more than 10.0% share of the market. For Endeavor LLC and Creative Artists Agency (CAA), favorable location near metropolitan hubs creates high exp...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Growth in advertising expenditure benefits client exposure. For athletes and celebrities alike, more advertising expenditure helps grow their brand to a wider array of consum...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Volatile economic conditions negatively affect profitability. If the economy is doing poorly, consumers will be less inclined to spend their disposable income on discretionar...
Including values and annual change:
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Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
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The market size of the Celebrity & Sports Agents in the US industry in United States is $15.2bn in 2024.
There are 38,416 businesses in the Celebrity & Sports Agents in the US industry in United States, which has declined at a CAGR of 1.4 % between 2019 and 2024.
The market size of the Celebrity & Sports Agents in the US industry in United States has been growing at a CAGR of 2.8 % between 2019 and 2024.
Over the next five years, the Celebrity & Sports Agents in the US industry in United States is expected to grow.
The biggest companies operating in the Celebrity & Sports Agents market in United States are Endeavor LLC and Creative Artists Agency, Llc
Representation Services and Career Management Services are part of the Celebrity & Sports Agents in the US industry.
The company holding the most market share in United States is Endeavor LLC.
The level of competition is high and steady in the Celebrity & Sports Agents in the US industry in United States.