$3.6bn
$XXX.Xm
6,525
553
$XXX.Xm
The industry has exhibited strong growth in recent years as many consumers use the internet to seek love. The proliferation of broadband internet connections and the erosion of stigmas against online dating have helped the industry thrive. Furthermore, companies that are able to take advantage of rising smartphone adoption in the United States have been highly successful, with many companies offering services exclusively through mobile apps. Consumers are increasingly accessing the internet through their smartphones, enabling consumers to access online dating services at their convenience. As a result, overall industry revenue will grow at a CAGR of 6.1% to $3.6 billion over the past five years, with a 1.0% hike in 2024 alone.
Industry revenue has grown at a CAGR of 6.1 % over the past five years, to reach an estimated $3.6bn in 2024.
Market size is projected to decline over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Match Group, Inc. | 1,688.0 | 473.5 | 28.1 | |
eHarmony Inc. | 661.9 | 53.4 | 8.1 | |
Blue Plate | 25.7 | 3.7 | 14.3 |
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Industry revenue is measured across several distinct product and services lines, including Online dating , Mobile dating and Matchmakers. Online dating is the largest segment of the Dating Services in the US.
Online dating has been boosted by a rise of niche ethnic, religious and age-based dating websites
Companies in this industry provide services facilitating clients meeting one another, usually with the intent of pursuing romantic relationships. Services can be provided via phone, internet, magazine and newspaper. The industry also includes companies that specialize in singles events, such as speed dating. It does not include social networking sites.
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NAICS 81299 - Dating Services in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Demand has grown as the digital age continues to permeate society. Mobile dating apps have increased dating efficiency due to offering users a more casual on-the-go approach.
Learn about an industry's products and services, markets and trends in international trade.
Mobile dating is the largest and fastest-growing segment. A rapid boost in mobile internet connections has driven growth in this segment.
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Companies locate themselves in large population regions, especially in the Southeast. These areas tend to have a higher density of potential customers and a greater variety o...
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Competition is high as there are many small companies. The number of competitors in the industry is on the rise as barriers to entry are low and online dating is gaining popu...
Learn about the performance of the top companies in the industry.
This industry is highly fragmented and dominated by small companies. These small companies often specialize in specific niche markets or target specific demographics.
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Many states have laws that protect consumers from fraud and deceptive business practices. These laws typically require dating services to provide a refund or cancellation pol...
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The industry has seen a shift towards subscription-based models. These models provide a steady stream of revenue for dating services.
Including values and annual change:
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Key data sources in the US include:
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The market size of the Dating Services in the US industry in United States is $3.6bn in 2024.
There are 553 businesses in the Dating Services in the US industry in United States, which has declined at a CAGR of 0.0 % between 2019 and 2024.
The market size of the Dating Services in the US industry in United States has been growing at a CAGR of 6.1 % between 2019 and 2024.
Over the next five years, the Dating Services in the US industry in United States is expected to decline.
The biggest companies operating in the Dating Services market in United States are Match Group, Inc., eHarmony Inc. and Blue Plate
Online personal introductory services and Specialist print media introductory services are part of the Dating Services in the US industry.
The company holding the most market share in United States is Match Group, Inc..
The level of competition is high and increasing in the Dating Services in the US industry in United States.