$65.2bn
$X.Xbn
939k
882k
$X.Xbn
Operators in the Direct Selling Companies industry retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors are able to offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Nonetheless, industry revenue is expected to increase at a CAGR of 2.9% to $65.2 billion over the past five years, including an expected increase of 0.7% in 2023 alone when profit is expected to reach 6.6%.
Industry revenue has grown at a CAGR of 2.9 % over the past five years, to reach an estimated $65.2bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
---|---|---|---|---|
Herbalife Nutrition Ltd. | 1,154.6 | 112.5 | 9.7 |
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Industry revenue is measured across several distinct product and services lines, including Home and family care products, Wellness and personal care products and Clothing and accessories . Home and family care products is the largest segment of the Direct Selling Companies in the US.
Wellness and personal care products remain the industry's largest segment
Direct selling is the retailing of a product or service from one person to another away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, trucks, wagons, street-corner carts or door-to-door.
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NAICS 45439 - Direct Selling Companies in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Fluctuating economic conditions attracted more participants over the past five years. Because of the low barriers to entry, individuals often turn to direct selling during un...
Learn about an industry's products and services, markets and trends in international trade.
Consumers between the ages of 35 and 54 are the largest market for the industry. These consumers are comfortable with both online and in person shopping and have steady incom...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The Southeast region has the highest number of industry establishments. This region attracts operators because of its large population, giving operators a large potential cus...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Direct selling companies primarily compete based on price and the quality of products and services. Buying power in the industry is high because of the large number of compan...
Learn about the performance of the top companies in the industry.
Successful direct selling companies focus on providing quality products and developing a loyal customer base. Although the industry is highly fragmented, companies that have ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Direct selling companies receive assistance primarily from industry associations that advocate for the industry. But the industry does not receive significant support from go...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit has increased over the past five years. Direct selling companies have increasingly been selling higher-end products which has contributed to the rise in profit.
Including values and annual change:
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Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Direct Selling Companies in the US industry in United States is $65.2bn in 2024.
There are 882k businesses in the Direct Selling Companies in the US industry in United States, which has grown at a CAGR of 1.2 % between 2018 and 2023.
The market size of the Direct Selling Companies in the US industry in United States has been growing at a CAGR of 2.9 % between 2018 and 2023.
Over the next five years, the Direct Selling Companies in the US industry in United States is expected to grow.
The biggest company operating in the Direct Selling Companies market in United States is Herbalife Nutrition Ltd.
Home and family care products and Personal care and wellness products are part of the Direct Selling Companies in the US industry.
The company holding the most market share in United States is Herbalife Nutrition Ltd..
The level of competition is high and steady in the Direct Selling Companies in the US industry in United States.