Dollar & Variety Stores in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS 45299Revenue
$124.9bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
660k
Businesses
40,240
Wages
$XX.Xbn
Dollar & Variety Stores in the US industry analysis
Over the past five years, the Dollar and Variety Stores industry has experienced significant changes. High-income consumers have been more attracted to these stores because of their enhanced value perception, especially amid economic uncertainties. Stores have significantly increased the diversity of their product offerings, resulting in an expanded customer base. Strategic locations in higher-income neighborhoods and high-traffic areas have accelerated their appeal to wealthier customers. Inflationary trends, particularly in the food sector, have boosted demand for groceries at dollar and variety stores as consumers look for more affordable shopping options. The past five years have also seen the expansion of product ranges, the introduction of higher-quality and private-label goods and the adoption of e-commerce through partnerships like Dollar Tree's with Instacart. Overall, the combination of these trends has driven growth. Industry revenue is expected to climb at a CAGR of 4.7% to $124.9 billion, including an expected rise of 0.3% in 2024 alone, with profit set to account for 4.4% of revenue.
Trends and Insights
- The Dollar and Variety Stores industry has benefited from volatile economic conditions over the past five years. As more consumers became price-sensitive, demand for dollar stores grew.
- Dollar and variety stores have expanded their product portfolios to attract a larger customer base. Stores are stocking up on higher-quality food options along with more home decor.
- Population and income are two key factors for dollar and variety store locations. Locating near low-income areas can expand the potential customer base for dollar stores.
- Price and product selection are the biggest competitive factors between dollar and variety stores. Because customers are seeking low-priced items, stores that can offer the lowest price have an advantage.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 4.7 % over the past five years, to reach an estimated $124.9bn in 2024.
Trends and Insights
The consumer base has expanded
- The Dollar and Variety Stores industry have seen an increased influx of high-income consumers over the past five years because of the store's enhanced value perception. Economic uncertainties led even financially stable consumers to explore budget-saving routes, helping these stores shed the stigma of being just discount retailers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Innovative store concepts will attract more consumers
- Dollar and variety stores will increasingly focus on expanding their product offerings and redesigning store layouts and aesthetics to attract a larger consumer base.
Biggest companies in the Dollar & Variety Stores in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Dollar General Corporation | 33,921.1 | 3,262.8 | 9.6 | |
Dollar Tree Stores, Inc. | 25,769.5 | 2,047.9 | 7.9 | |
Big Lots, Inc. | 6,171.7 | 250.1 | 4.1 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Groceries, Drugs, health aids and beauty cosmetics and Soaps, detergents, cleaning supplies and paper-related products. Groceries is the largest segment of the Dollar & Variety Stores in the US.
Trends and Insights
Groceries remain the largest segment
- This segment includes food and beverage grocery items. Examples include frozen food, snacks, candy, soft drinks, eggs, dairy products, fresh fruits and vegetables.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Warehouse Clubs & Supercenters in the US
- Used Goods Stores in the US
- Supermarkets & Grocery Stores in the US
Complementors
- Drug, Cosmetic & Toiletry Wholesaling in the US
- Clothing & Clothing Accessories Wholesaling in the US
- Grocery Wholesaling in the US
International industries
- Dollar & Variety Stores in Canada
- Discount Variety Stores in Australia
- Department Stores in New Zealand
- Department Stores in the UK
Table of Contents
About this industry
Industry definition
This Dollar and Variety Stores industry retails general merchandise, such as apparel, automotive parts, dry goods, hardware, groceries and home furnishings. Typically, industry operators retail these goods at discounted prices.
What's included in this industry?
GroceriesDrugs, health aids and beauty cosmeticsSoaps, detergents cleaning supplies and paper-related productsMenswear, women's wear and other textile productsKitchenware and home furnishingsToys, crafts and gamesCompanies
Dollar General CorporationDollar Tree Stores, Inc.Big Lots, Inc.Purchase this report to view all 4 major companies in this industry.
Related Terms
BIG-BOX STOREFIT-OUTCONSUMABLESHARDLINESOFTLINESAME-STORE SALESPOINT-OF-SALE (POS)Industry Code
NAICS 452319 - Dollar & Variety Stores in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The Dollar and Variety Stores industry has benefited from volatile economic conditions over the past five years. As more consumers became price-sensitive, demand for dollar s...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Dollar and variety stores have expanded their product portfolios to attract a larger customer base. Stores are stocking up on higher-quality food options along with more home...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Population and income are two key factors for dollar and variety store locations. Locating near low-income areas can expand the potential customer base for dollar stores.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price and product selection are the biggest competitive factors between dollar and variety stores. Because customers are seeking low-priced items, stores that can offer the l...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Dollar General is the largest dollar and variety store. The company is continuing to gain market share by opening new stores and increasing its product portfolio.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Dollar General Corporation's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Dollar Tree Stores, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Big Lots, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Dollar General Corporation, and factors influencing its performance in the industry
- Description and key data for Dollar Tree Stores, Inc., and factors influencing its performance in the industry
- Description and key data for Big Lots, Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Dollar and variety stores must adhere to common labor and safety laws but are not subject to many industry-specific regulations. Stores must also obtain any necessary state a...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchases and wages are the largest expenses for dollar and variety stores which is in line with the retail sector. Stores must ensure they have products in stock to remain c...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Dollar & Variety Stores in the US industry in United States in 2024?
The market size of the Dollar & Variety Stores in the US industry in United States is $124.9bn in 2024.
How many businesses are there in the Dollar & Variety Stores in the US industry in 2024?
There are 40,240 businesses in the Dollar & Variety Stores in the US industry in United States, which has grown at a CAGR of 3.3 % between 2019 and 2024.
Has the Dollar & Variety Stores in the US industry in United States grown or declined over the past 5 years?
The market size of the Dollar & Variety Stores in the US industry in United States has been growing at a CAGR of 4.7 % between 2019 and 2024.
What is the forecast growth of the Dollar & Variety Stores in the US industry in United States over the next 5 years?
Over the next five years, the Dollar & Variety Stores in the US industry in United States is expected to grow.
What are the biggest companies in the Dollar & Variety Stores in the US market in United States?
The biggest companies operating in the Dollar & Variety Stores market in United States are Dollar General Corporation, Dollar Tree Stores, Inc. and Big Lots, Inc.
What does the Dollar & Variety Stores in the US in United States include?
Groceries and Drugs, health aids and beauty cosmetics are part of the Dollar & Variety Stores in the US industry.
Which companies have the highest market share in the Dollar & Variety Stores in the US in United States?
The company holding the most market share in United States is Dollar General Corporation.
How competitive is the Dollar & Variety Stores in the US industry in United States?
The level of competition is high and increasing in the Dollar & Variety Stores in the US industry in United States.
