E-cigarette Manufacturing in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: September 2024
NAICS OD6196Revenue
$3.0bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
11,342
Businesses
91
Wages
$XXX.Xm
E-cigarette Manufacturing in the US industry analysis
E-cigarette manufacturing has evolved significantly since its inception, becoming a competitive battlefield. Traditional tobacco companies have moved into the space to seize revenue from former smokers and new users alike. As a result, similar dichotomies are emerging, wherein the biggest producers generate astronomical profit while the average producer contends with less favorable conditions. Regulatory authorities such as the FDA and CDC have imposed strict measures since 2019 to curb the growing youth e-cigarette epidemic. In response, a slew of disposable e-cigarette brands have flooded the market, but producers still struggle to maintain steady revenue growth. Over the past five years, revenue has been sinking at a CAGR of 1.4% and is expected to climb 0.8% in 2024, reaching $3.0 billion.
Trends and Insights
- Regulatory actions target teen vaping. FDA, CDC and local efforts include banning flavored e-cigarettes and imposing taxes to reduce youth appeal and accessibility. These measures aim to curb teen vaping rates and reform industry practices.
- Retail outlets dominate e-cigarette revenue. Convenience and big-box stores now surpass vape shops, driven by the popularity of closed-system and disposable units. Vape shops need to adapt by diversifying their offerings to stay competitive.
- The Great Lakes region is strategic for e-cigarette manufacturers. Proximity to Canada's export market and advanced electrical equipment hubs support high-quality production and efficient logistics. Robust industrial infrastructure ensures operational efficiency and fulfillment of market demand.
- Smoking cessation products and traditional tobacco are strong substitutes. Nicotine patches and gum attract health-conscious consumers, while conventional cigarettes and cigars remain popular for their familiar taste and pricing. This competition significantly impacts the e-cigarette market.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.4 % over the past five years, to reach an estimated $3.0bn in 2024.
Trends and Insights
Regulatory actions aim to curb teen vaping trends
- The combined efforts of the FDA, CDC and local governments have focused on minimizing teen vaping by enacting stringent regulations on e-cigarette products. The FDA's 2022 policy banning flavored cartridge-based e-cigarettes aimed to reduce their appeal among youth, which is a crucial step in addressing the issue. States like New York have further imposed taxes and restricted online sales to curb accessibility.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Regulatory pressure dampens e-cigarette production outlook
- Regulatory pressures from entities like the FDA and CDC will intensify, leading to stricter compliance requirements and potentially higher costs for e-cigarette manufacturers. This heightened scrutiny from federal agencies will significantly inhibit market expansion.
Biggest companies in the E-cigarette Manufacturing in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Juul Labs, Inc. | 792.1 | 210.7 | 26.6 | |
Reynolds American Inc. | 462.2 | 205.4 | 44.4 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Closed system vaping devices, Electronic cigarettes and Open system vaping devices. Closed system vaping devices is the largest segment of the E-cigarette Manufacturing in the US.
Trends and Insights
Open-system vaping devices see a modest revenue climb
- Open-system vaping devices refer to vaporizers that users manually refill with e-liquid. These units have slightly climbed in revenue share this year because of their customization options and lower ongoing costs.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Cigarette & Tobacco Manufacturing in the US
- Cigarette & Tobacco Products Wholesaling in the US
Complementors
- Pesticide Manufacturing in the US
- Electrical Equipment Manufacturing in the US
International industries
- Global Cigarette & Tobacco Manufacturing
- Cigarette & Tobacco Manufacturing in Canada
- Cigarette Manufacturing in China
Table of Contents
About this industry
Industry definition
The electronic cigarette (e-cigarette) manufacturing industry includes operators whose primary activity involves the manufacture of open and closed system alternative nicotine delivery devices, while the production of nicotine salts, liquids or refill cartridges for use in industry products is not included in this industry.
What's included in this industry?
Manufacturing open system alternative nicotine delivery devicesManufacturing closed system alternative nicotine delivery devicesManufacturing disposable alternative nicotine delivery devicesCompanies
Juul Labs, Inc.Reynolds American Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
SMOKERELECTRONIC NICOTINE DELIVERY SYSTEMOPEN SYSTEMCLOSED SYSTEMIndustry Code
NAICS 33999 - E-cigarette Manufacturing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Regulatory actions target teen vaping. FDA, CDC and local efforts include banning flavored e-cigarettes and imposing taxes to reduce youth appeal and accessibility. These mea...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Retail outlets dominate e-cigarette revenue. Convenience and big-box stores now surpass vape shops, driven by the popularity of closed-system and disposable units. Vape shops...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Great Lakes region is strategic for e-cigarette manufacturers. Proximity to Canada's export market and advanced electrical equipment hubs support high-quality production ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Smoking cessation products and traditional tobacco are strong substitutes. Nicotine patches and gum attract health-conscious consumers, while conventional cigarettes and ciga...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Reynolds US partners with TrueAge to limit youth exposure. Sponsoring the age-verification system demonstrates their commitment to preventing underage access to tobacco produ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Juul Labs, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Reynolds American Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Juul Labs, Inc., and factors influencing its performance in the industry
- Description and key data for Reynolds American Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Regulatory levels are high and rising. FDA, CDC and other agencies enforce strict rules on e-cigarette manufacturing and sales to ensure safety and curb underage use. This re...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
E-cigarette producers maintain high profitability despite challenges. Variable input prices and stringent regulations have impacted profit. Early movers with solid brand iden...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the E-cigarette Manufacturing in the US industry in United States in 2024?
The market size of the E-cigarette Manufacturing in the US industry in United States is $3.0bn in 2024.
How many businesses are there in the E-cigarette Manufacturing in the US industry in 2024?
There are 91 businesses in the E-cigarette Manufacturing in the US industry in United States, which has grown at a CAGR of 15.1 % between 2019 and 2024.
Has the E-cigarette Manufacturing in the US industry in United States grown or declined over the past 5 years?
The market size of the E-cigarette Manufacturing in the US industry in United States has been declining at a CAGR of 1.4 % between 2019 and 2024.
What is the forecast growth of the E-cigarette Manufacturing in the US industry in United States over the next 5 years?
Over the next five years, the E-cigarette Manufacturing in the US industry in United States is expected to grow.
What are the biggest companies in the E-cigarette Manufacturing in the US market in United States?
The biggest companies operating in the E-cigarette Manufacturing market in United States are Juul Labs, Inc. and Reynolds American Inc.
What does the E-cigarette Manufacturing in the US in United States include?
Manufacturing open system alternative nicotine delivery devices and Manufacturing closed system alternative nicotine delivery devices are part of the E-cigarette Manufacturing in the US industry.
Which companies have the highest market share in the E-cigarette Manufacturing in the US in United States?
The company holding the most market share in United States is Juul Labs, Inc..
How competitive is the E-cigarette Manufacturing in the US industry in United States?
The level of competition is high and increasing in the E-cigarette Manufacturing in the US industry in United States.
