Fresh Bread & Bakery Goods Wholesaling in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS OD5876Revenue
$69.9bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
76,098
Businesses
8,875
Wages
$X.Xbn
Fresh Bread & Bakery Goods Wholesaling in the US industry analysis
Fresh bread and bakery goods wholesalers are somewhat protected from fluctuations in household disposable incomes and business cycles since their products are staples of pantries in most US households. Wholesalers shifted towards retail markets as restaurant demand dropped during the pandemic, which contributed to an overall revenue decline for the industry over the past five years. In particular, fresh bread and bakery goods wholesaler revenue is anticipated to edge downward at a CAGR of 0.5% through the end of 2024 to reach $70.1 billion despite expanding an estimated 0.3% in 2024 alone.
Trends and Insights
- The outbreak of COVID-19 in 2020 led to a dip in consumer spending. As many restaurants and other food service establishments closed their doors, fresh bread and bakery goods wholesalers shifted their focus to grocery stores.
- Cookies and cakes represent the industry's largest product segment. However, concerns over healthy eating have accelerated, leading many consumers to reduce their consumption of foods perceived as unhealthy, including food items categorized under this product segment.
- Fresh bread and other baked products are a staple of pantries in the US, making demand for the industry's products resilient. In turn, locations of fresh bread and bakery goods wholesalers fall broadly in line with a region's population.
- Companies provide value through additional services. Many large retailers work with wholesalers to ensure accurate and timely order fulfillment.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.5 % over the past five years, to reach an estimated $69.9bn in 2024.
Trends and Insights
Despite consolidations, newcomers are welcome
- Despite an ongoing consolidation trend within fresh bread and baked goods wholesaling, startups and new entrants are still welcomed. These newcomers bring innovative products and new business models and drive competition that benefits consumers and enriches the market.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Consumer demand will support growth as the economy expands
- The effects of the pandemic on the economy are still lingering but are expected to taper off over the next five years. While some concerns about a recession are still on the minds of many, consumers are expected to enjoy rising disposable income over the next five years. Combined with growing confidence, consumer spending is set to climb.
Biggest companies in the Fresh Bread & Bakery Goods Wholesaling in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Flowers Foods, Inc. | 3,873.7 | 305.1 | 7.9 | |
Sysco Corporation | 2,206.3 | 131.6 | 6.0 | |
United Natural Foods, Inc. | 1,409.6 | 102.3 | 7.3 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Cookies and cakes, Bread and rolls and Spices. Cookies and cakes is the largest segment of the Fresh Bread & Bakery Goods Wholesaling in the US.
Trends and Insights
Cookies and cakes represent the industry's largest product segment
- Fresh bread and bakery goods wholesalers sell a wide variety of cookie and cake products, including well-known brands like Sara Lee cakes and Nabisco's Oreo cookies.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Frozen Food Wholesaling in the US
- Cereal Production in the US
- Snack Food Production in the US
Complementors
- Bread Production in the US
- Grocery Wholesaling in the US
- Confectionery Wholesaling in the US
International industries
- Soft Drink and Pre-Packaged Food Wholesaling in Australia
- Soft Drink and Pre-Packaged Food Wholesaling in New Zealand
- Bread & Bakery Goods Production in the UK
- Food, Beverage & Tobacco Wholesaling in Ireland
- Bread & Bakery Product Manufacturing in China
Table of Contents
About this industry
Industry definition
Companies that primarily perform merchant wholesale distribution of fresh bread and bakery products are included in the category of fresh bread and bakery goods wholesalers. Also, manufacturers’ sales branches and offices that segment out their wholesale distribution routes are categorized under fresh bread and bakery goods wholesalers.
What's included in this industry?
Wholesaling cookies and cakesWholesaling bread and rollsWholesaling baking mixes and doughWholesaling spices, oils, sugar, flour and other baking ingredientsWholesaling other baked goods, including crackersCompanies
Flowers Foods, Inc.Sysco CorporationUnited Natural Foods, Inc.Purchase this report to view all 3 major companies in this industry.
Related Terms
MANUFACTURERS' SALES BRANCHES AND OFFICES (MSBOS)WHOLESALE BYPASSGLUTENELECTRONIC DATA INTERCHANGE (EDI)RADIO FREQUENCY IDENTIFICATION (RFID)Industry Code
NAICS 42449 - Fresh Bread & Bakery Goods Wholesaling in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The outbreak of COVID-19 in 2020 led to a dip in consumer spending. As many restaurants and other food service establishments closed their doors, fresh bread and bakery goods...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Cookies and cakes represent the industry's largest product segment. However, concerns over healthy eating have accelerated, leading many consumers to reduce their consumption...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Fresh bread and other baked products are a staple of pantries in the US, making demand for the industry's products resilient. In turn, locations of fresh bread and bakery goo...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Companies provide value through additional services. Many large retailers work with wholesalers to ensure accurate and timely order fulfillment.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Merger and acquisition activity is common among the largest wholesalers. In 2015, Flowers Foods acquired Dave's Killer Bread and Alpine Valley Bread to expand its market shar...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Flowers Foods, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Sysco Corporation's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of United Natural Foods, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Flowers Foods, Inc., and factors influencing its performance in the industry
- Description and key data for Sysco Corporation, and factors influencing its performance in the industry
- Description and key data for United Natural Foods, Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Fresh bread and bakery goods wholesalers receive little industry assistance. Tariffs applied to industry products boost wholesalers’ throughput of domestically manufactured g...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Input prices have expanded, but profit hasn’t eroded substantially. Fresh bread and bakery goods wholesalers have largely passed down swelling costs to downstream markets.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States in 2024?
The market size of the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States is $69.9bn in 2024.
How many businesses are there in the Fresh Bread & Bakery Goods Wholesaling in the US industry in 2024?
There are 8,875 businesses in the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States, which has grown at a CAGR of 2.4 % between 2019 and 2024.
Has the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States grown or declined over the past 5 years?
The market size of the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States has been declining at a CAGR of 0.5 % between 2019 and 2024.
What is the forecast growth of the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States over the next 5 years?
Over the next five years, the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States is expected to grow.
What are the biggest companies in the Fresh Bread & Bakery Goods Wholesaling in the US market in United States?
The biggest companies operating in the Fresh Bread & Bakery Goods Wholesaling market in United States are Flowers Foods, Inc., Sysco Corporation and United Natural Foods, Inc.
What does the Fresh Bread & Bakery Goods Wholesaling in the US in United States include?
Wholesaling cookies and cakes and Wholesaling bread and rolls are part of the Fresh Bread & Bakery Goods Wholesaling in the US industry.
Which companies have the highest market share in the Fresh Bread & Bakery Goods Wholesaling in the US in United States?
The company holding the most market share in United States is Flowers Foods, Inc..
How competitive is the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States?
The level of competition is high and increasing in the Fresh Bread & Bakery Goods Wholesaling in the US industry in United States.
