Fruit & Vegetable Markets in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: July 2024
NAICS 44523Revenue
$7.2bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
33,640
Businesses
14,283
Wages
$XXX.Xm
Fruit & Vegetable Markets in the US industry analysis
Companies in the fruit and vegetable markets industry tend to be minor, local vendors that sell fruit, vegetables, meat, dairy and various frozen products, which are predominantly sold to households and individuals. Industry revenue has risen at a CAGR of 4.3% over the five years to 2024 to reach an estimated $7.2 billion in 2024 when revenue is expected to increase by 7.7%. While per capita consumption of fruits and vegetables has declined during the same period, the prices of key products have climbed, facilitating industry growth.
Trends and Insights
- Swelling fruit and vegetable prices have driven industry revenue growth over the past five years. This has been dampened by a slight drop in per capita fruit and vegetable consumption.
- The price of fruits and vegetables has risen in recent years. This has driven down consumption, particularly among low-income individuals.
- The Mid-Atlantic region is home to the largest share of industry establishments. The region is home to major population centers, including New York City and Philadelphia.
- The industry endures competition from supermarkets, grocery stores and convenience stores. These competitors often have access to larger supply chains.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 4.3 % over the past five years, to reach an estimated $7.2bn in 2024.
Trends and Insights
The prices of fruit and vegetables have risen
- In recent years, the prices of fruit and vegetables have seen robust growth, driving revenue expansion due to factors such as drought conditions, supply chain disruptions, labor shortages and inflationary pressures.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Growing demand for organic produce
- Consumers increasingly turn to organic fruits and vegetables out of concern for their health and the environment. There is a widespread belief that organic produce is healthier and free from harmful pesticides and chemicals that can affect human health and ecosystems.
Biggest companies in the Fruit & Vegetable Markets in the US
| Company | Market Share (%)
2024 | Revenue ($short_0)
2024 | Profit ($short_0)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the Fruit & Vegetable Markets in the US industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Vegetables, Fruit and Food dry goods and other foods purchased for future consumption. Vegetables is the largest segment of the Fruit & Vegetable Markets in the US.
Trends and Insights
Vegetables represent the largest segment
- This segment accounts for sales of a wide variety of vegetables, either fresh or packaged, such as potatoes, tomatoes, onions, lettuce and broccoli. Frozen vegetables are included in the Other segment.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Supermarkets & Grocery Stores in the US
- Convenience Stores in the US
- Warehouse Clubs & Supercenters in the US
Complementors
- Vegetable Farming in the US
- Orange & Citrus Groves in the US
- Fruit & Nut Farming in the US
- Fruit & Vegetable Wholesaling in the US
International industries
- Fruit and Vegetable Retailing in Australia
- Specialised Grocery Retailing in New Zealand
- Fruit & Vegetable Retailers in the UK
- Fruit & Vegetable Retailers in Germany
Table of Contents
About this industry
Industry definition
Fruit and vegetable vendors sell a variety of produce, meats and other items through stands, farmers’ markets and retail locations where products are sold directly to the public. The industry’s permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables.
What's included in this industry?
Operating permanent fruit and vegetable standsOperating produce marketsSelling fruit and vegetablesSelling meat, fish, seafood and poultrySelling dairy productsSelling delicatessen itemsSelling frozen foodsCompanies
Purchase this report to view all major companies in this industry.
Related Terms
ORGANICCOOPERATIVE (CO-OP)PUBLIC-PRIVATE PARTNERSHIPGENETICALLY MODIFIED (GM)CERTIFIED FARMERS' MARKET (CFM)Industry Code
NAICS 44523 - Fruit & Vegetable Markets in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Swelling fruit and vegetable prices have driven industry revenue growth over the past five years. This has been dampened by a slight drop in per capita fruit and vegetable co...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The price of fruits and vegetables has risen in recent years. This has driven down consumption, particularly among low-income individuals.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Mid-Atlantic region is home to the largest share of industry establishments. The region is home to major population centers, including New York City and Philadelphia.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The industry endures competition from supermarkets, grocery stores and convenience stores. These competitors often have access to larger supply chains.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major companies in the industry. The largest players are groups of associated farmer's markets, typically in major cities.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
In order to operate, fruit and vegetable retailers must comply with regulations. For example, these markets must obtain necessary permits and successfully pass mandatory insp...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit for fruit and vegetable markets is expected to remain stable over the five years to 2024 because of their status as staple food items. Despite post-pandemic behavioral...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Fruit & Vegetable Markets in the US industry in United States in 2024?
The market size of the Fruit & Vegetable Markets in the US industry in United States is $7.2bn in 2024.
How many businesses are there in the Fruit & Vegetable Markets in the US industry in 2024?
There are 14,283 businesses in the Fruit & Vegetable Markets in the US industry in United States, which has grown at a CAGR of 3.7 % between 2019 and 2024.
Has the Fruit & Vegetable Markets in the US industry in United States grown or declined over the past 5 years?
The market size of the Fruit & Vegetable Markets in the US industry in United States has been growing at a CAGR of 4.3 % between 2019 and 2024.
What is the forecast growth of the Fruit & Vegetable Markets in the US industry in United States over the next 5 years?
Over the next five years, the Fruit & Vegetable Markets in the US industry in United States is expected to grow.
What does the Fruit & Vegetable Markets in the US in United States include?
Operating permanent fruit and vegetable stands and Operating produce markets are part of the Fruit & Vegetable Markets in the US industry.
How competitive is the Fruit & Vegetable Markets in the US industry in United States?
The level of competition is high and increasing in the Fruit & Vegetable Markets in the US industry in United States.
