$27.9bn
$XX.Xbn
200k
27,898
$X.Xbn
Revenue for private household services has seen notable fluctuations in recent years driven by economic shifts and changing consumer behaviors. The demand for these services has varied, with peaks and troughs closely tied to per capita disposable income. COVID-19 significantly impacted the industry, causing a marked revenue downturn as fewer households earned over $100,000 annually. Although economic conditions have stabilized since the industry is reviving slower than pre-pandemic levels. Industry revenue has declined at a compound annual growth rate (CAGR) of 2.4% over the past five years. It is expected to total $27.9 billion by 2024, with a modest 1.4% revenue increase.
Industry revenue has declined at a CAGR of 2.4 % over the past five years, to reach an estimated $27.9bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($short_0)
2024 | Profit ($short_0)
2024 | Profit Margin (%)
2024 |
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There are no companies that hold a large enough market share in the Maids, Nannies & Gardeners in the US industry for IBISWorld to include in this product.
Industry revenue is measured across several distinct product and services lines, including Nannies and babysitters, Maids and housecleaners and Personal care aides. Nannies and babysitters is the largest segment of the Maids, Nannies & Gardeners in the US.
Household cleaning services see significant growth in demand
This industry comprises private households that hire workers to perform household work and childcare activities in their home. This includes personal chefs, maids, nannies, butlers, gardeners, caretakers and other maintenance workers. Individuals who are self-employed or employed by an agency are not included in this industry.
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NAICS 81411 - Maids, Nannies & Gardeners in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Economic recovery boosts demand for domestic services. As disposable incomes and households earning over $100,000 rise post-pandemic, more families are returning to the priva...
Learn about an industry's products and services, markets and trends in international trade.
Maids and housecleaning services make the most money in this section. Households spend the most on housecleaner services, followed by personal care aides and nannies.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Population shifts and density increase the demand for domestic workers. A surge in Florida's population and the Mid-Atlantic's dense urban areas underpin the large share of h...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Competition in household services is highly fragmented. Households' diverse needs result in a wide range of specialized service providers and a market that no single entity c...
Learn about the performance of the top companies in the industry.
The industry has no major companies. It is comprised of households hiring domestic service workers, so no entity is a major company or major player.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Higher incomes fuel demand for household services. Families with higher disposable incomes are more likely to hire nannies, maids and gardeners.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Inflation and the pandemic have squeezed profit. Businesses have faced higher costs, from wages to purchase expenses, which makes maintaining profitability a struggle.
Including values and annual change:
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Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Maids, Nannies & Gardeners in the US industry in United States is $27.9bn in 2024.
There are 27,898 businesses in the Maids, Nannies & Gardeners in the US industry in United States, which has declined at a CAGR of 1.7 % between 2019 and 2024.
The market size of the Maids, Nannies & Gardeners in the US industry in United States has been declining at a CAGR of 2.4 % between 2019 and 2024.
Over the next five years, the Maids, Nannies & Gardeners in the US industry in United States is expected to grow.
Private chefs and Butlers are part of the Maids, Nannies & Gardeners in the US industry.
The level of competition is high and steady in the Maids, Nannies & Gardeners in the US industry in United States.