$7.7bn
$XXX.Xm
28,395
1,368
$XXX.Xm
Perfume and fragrance stores have endured significant volatility in recent years. Many consumers consider fragrances discretionary purchases, tying sales to consumer confidence and disposable income fluctuations. Stores took a hit in 2020 and 2022, as the pandemic and jumping inflation pushed consumers to pull back on non-essential purchases, harming fragrance sales. However, a hike in sales in 2021 amid the economy reopening, pent-up demand and consumers resuming in-person activities supported perfume sales. More recently, slowing inflationary pressures have supported steady revenue growth, benefiting perfume stores. These trends have led to revenue growing at an estimated CAGR of 1.6% to $7.7 billion through 2024, including a 2.4% gain that year alone.
Industry revenue has grown at a CAGR of 1.6 % over the past five years, to reach an estimated $7.7bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Ulta Beauty, Inc. | 1,030.9 | 132.3 | 12.8 | |
Bath & Body Works, Inc. | 978.5 | 172.3 | 17.6 | |
LVMH Moët Hennessy Louis Vuitton SE | 933.1 | 67.6 | 7.2 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Pillar fragrances, Flankers and limited editions and Celebrity fragrances. Pillar fragrances is the largest segment of the Perfume & Fragrance Stores in the US.
Pillar fragrances are the staple of any brand or label
Stores in this industry sell men’s and women’s fragrances, including perfumes and colognes.
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NAICS 44612 - Perfume & Fragrance Stores in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The unfavorable economic conditions and high inflation hit perfume sales in 2020 and 2022. Despite these setbacks, demand bounced back in 2021, and the ongoing economic recov...
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Flanker and limited-edition fragrances are keeping sales strong. These spin-offs of successful scents attract loyal customers and drive seasonal sales.
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The Southeast benefits from high population density for perfume sales. Densely populated cities like Miami and Atlanta, along with heaps of tourists, offer a rich customer ba...
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Learn about the performance of the top companies in the industry.
Ulta's embracing AI to enhance online shopping. With tools for personalized fragrance recommendations, they're making e-commerce more engaging and tailored for their customer...
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Retail spaces must be accessible under the ADA regulations. This means having wheelchair ramps, accessible restrooms and clear walkways to avoid legal issues and welcome all ...
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Fragrance retailers are cashing in on e-commerce. Shifting consumer behavior towards online shopping has allowed these stores to serve existing customers more efficiently and...
Including values and annual change:
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Key data sources in the US include:
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The market size of the Perfume & Fragrance Stores in the US industry in United States is $7.7bn in 2024.
There are 1,368 businesses in the Perfume & Fragrance Stores in the US industry in United States, which has declined at a CAGR of 33.1 % between 2019 and 2024.
The market size of the Perfume & Fragrance Stores in the US industry in United States has been growing at a CAGR of 1.6 % between 2019 and 2024.
Over the next five years, the Perfume & Fragrance Stores in the US industry in United States is expected to grow.
The biggest companies operating in the Perfume & Fragrance Stores market in United States are Ulta Beauty, Inc., Bath & Body Works, Inc. and LVMH Moët Hennessy Louis Vuitton SE
Retailing cologne and Retailing perfume are part of the Perfume & Fragrance Stores in the US industry.
The company holding the most market share in United States is Ulta Beauty, Inc..
The level of competition is high and increasing in the Perfume & Fragrance Stores in the US industry in United States.