Promotional Products in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS 54189Revenue
$17.8bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
98,793
Businesses
6,238
Wages
$X.Xbn
Promotional Products in the US industry analysis
Promotional product manufacturers design and distribute promotional products for various sectors. Manufacturers have benefited from largely favorable economic conditions over the last few years but haven't been exempt from the COVID-19 pandemic's disruptions and subsequent inflation. Growth in the number of businesses and corporate profit have fueled demand for promotional products since new companies use them to generate consumer awareness and favorability around their brand. In 2020, the pandemic temporarily upturned the industry's growth as the associated economic downturn and stay-at-home orders hindered spending from businesses struggling with faltering revenue. Manufacturers enjoyed a surge in revenue in 2021 as recovery pushed corporate profit through the roof. Since then, corporate profit has gone on to regress and even decline starting in 2023 amid interest rate hikes. Industry revenue is set to sink at a CAGR of 1.4% to $17.8 billion through the end of 2024, including a stumble of 0.2% in 2024 alone.
Trends and Insights
- Competition from digital media is intensifying. As businesses shift their advertising dollars to online and mobile platforms, the promotional product industry faces rising pressure but remains valuable for physical, memorable brand engagement.
- The financial and insurance sectors are the biggest markets for promotional products. Companies in these sectors spend almost one-quarter of their marketing budgets on promotional products.
- High-population areas have a high concentration of establishments. These locations are a hotspot for business-to-business activity, which also calls for promotional products.
- Companies should be able to anticipate demand and modify product selections. Manufacturers must stay abreast of the latest products and trends, which can be the difference maker in this highly competitive industry.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.4 % over the past five years, to reach an estimated $17.8bn in 2024.
Trends and Insights
Corporate profit volatility has thrown industry enterprises into flux
- Wild fluctuations in corporate profit have added volatility to the industry. While typically stable, the disruption of the COVID-19 pandemic led to a dip in corporate profit in 2020 before a major spike in 2021 as recovery brought a jump in revenue for many industries.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Recovering downstream markets will boost revenue
- Growth in the business sentiment index, consumer spending and corporate profit will expand many companies' advertising expenditures, increasing demand for promotional products. Changes in global trade agreements, supply chain disruptions, or geopolitical events may again impact promotional products' availability and cost.
Biggest companies in the Promotional Products in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
4imprint Group Plc | 1,417.9 | 133.6 | 9.4 | |
BDS Solutions Group, LLC | 866.8 | 51.1 | 5.9 | |
Halo Branded Solutions Inc. | 855.5 | 37.2 | 4.4 |
To view the market share and analysis for all 8 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Customization and distribution of promotional products, Custom sign fabrication and Product or merchandise demonstrations. Customization and distribution of promotional products is the largest segment of the Promotional Products in the US.
Trends and Insights
Customization and distribution of promotional products are the industry's main revenue generators
- Promotional products are an effective form of advertising since they enable companies to efficiently reach target audiences. Common customizable promotional products include T-shirts, electronics and tech accessories, bags, magnets, writing instruments, apparel, headwear, food and desk and office accessories.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Advertising Agencies in the US
- Media Buying Agencies in the US
- Media Representative Firms in the US
- Billboard & Outdoor Advertising in the US
- Direct Mail Advertising in the US
- Print Advertising Distribution in the US
Complementors
- Public Relations Firms in the US
International industries
- Promotional Products in Canada
- Promotional Product Distribution in the UK
Table of Contents
About this industry
Industry definition
Companies in this industry design and distribute promotional products (e.g., key chains, magnets and pens). They also provide various advertising-related services, including sign lettering and window dressing. This industry doesn't include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.
What's included in this industry?
Customization and distribution of promotional productsCustom sign fabricationProduct or merchandise demonstrationsAll other advertizing servicesCompanies
4imprint Group PlcBDS Solutions Group, LLCHalo Branded Solutions Inc.Purchase this report to view all 8 major companies in this industry.
Related Terms
BLANKADVERTISING SPECIALTYTRADITIONAL MEDIABELOW-THE-LINE PROMOTIONECONOMIES OF SCALEIndustry Code
NAICS 54189 - Promotional Products in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Competition from digital media is intensifying. As businesses shift their advertising dollars to online and mobile platforms, the promotional product industry faces rising pr...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The financial and insurance sectors are the biggest markets for promotional products. Companies in these sectors spend almost one-quarter of their marketing budgets on promot...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
High-population areas have a high concentration of establishments. These locations are a hotspot for business-to-business activity, which also calls for promotional products.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Companies should be able to anticipate demand and modify product selections. Manufacturers must stay abreast of the latest products and trends, which can be the difference ma...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
This industry is highly segmented, with many companies operating locally, which limits market share growth for individual corporations. The top two companies, Halo and BDS, h...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of 4imprint Group Plc's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of BDS Solutions Group, LLC's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Halo Branded Solutions Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 5 additional companies
Detailed analysis
- Description and key data for 4imprint Group Plc, and factors influencing its performance in the industry
- Description and key data for BDS Solutions Group, LLC, and factors influencing its performance in the industry
- Description and key data for Halo Branded Solutions Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for 5 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Associations exist at the state and local levels because most companies are small. Industry associations act as a support mechanism for suppliers and distributors of promotio...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wages are a significant cost for the promotional products industry. With over a quarter of the industry's revenue going to wages, maintaining strong client relationships dema...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Promotional Products in the US industry in United States in 2024?
The market size of the Promotional Products in the US industry in United States is $17.8bn in 2024.
How many businesses are there in the Promotional Products in the US industry in 2024?
There are 6,238 businesses in the Promotional Products in the US industry in United States, which has declined at a CAGR of 0.6 % between 2019 and 2024.
Has the Promotional Products in the US industry in United States grown or declined over the past 5 years?
The market size of the Promotional Products in the US industry in United States has been declining at a CAGR of 1.4 % between 2019 and 2024.
What is the forecast growth of the Promotional Products in the US industry in United States over the next 5 years?
Over the next five years, the Promotional Products in the US industry in United States is expected to grow.
What are the biggest companies in the Promotional Products in the US market in United States?
The biggest companies operating in the Promotional Products market in United States are 4imprint Group Plc, BDS Solutions Group, LLC and Halo Branded Solutions Inc.
What does the Promotional Products in the US in United States include?
Customization and distribution of promotional products and Custom sign fabrication are part of the Promotional Products in the US industry.
Which companies have the highest market share in the Promotional Products in the US in United States?
The company holding the most market share in United States is 4imprint Group Plc.
How competitive is the Promotional Products in the US industry in United States?
The level of competition is high and steady in the Promotional Products in the US industry in United States.
