$287.5bn
$XX.Xbn
271k
6,768
$XXX.Xbn
Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%.
Industry revenue has grown at a CAGR of 10.4 % over the past five years, to reach an estimated $287.5bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Alphabet Inc. | 57,155.5 | 16,300.3 | 28.5 | |
Microsoft Corporation | 3,897.0 | 1,276.5 | 32.8 | |
Verizon Communications Inc. | 2,736.2 | 696.9 | 25.5 |
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Industry revenue is measured across several distinct product and services lines, including Paid placement: banner ads, Paid placement: video ads and Paid placement: other ads. Paid placement: banner ads is the largest segment of the Search Engines in the US.
Paid placement dominates space on search pages and sidebars
This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a paid click. Websites may attract users to their search engines by offering a range of additional free services, such as email, news, social networking, entertainment and other information.
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NAICS 519130 - Search Engines in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Search engine advertising is booming. Businesses funnel more marketing dollars into targeted ads thanks to high ROI and precise audience segmentation.
Learn about an industry's products and services, markets and trends in international trade.
Paid placement ads are a signifier of the overall growth in digital advertising. They are the main revenue drivers for search engines, ensuring ads appear prominently and are...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Silicon Valley's tech ecosystem fuels search engine success. With a wealth of talent, venture capital and innovative startups, California's Silicon Valley remains a hotspot f...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Google dominates the search engine market. Google controls more than 50% of industry revenue and 87% of search volume in 2023. This makes it the unrivaled leader, with smalle...
Learn about the performance of the top companies in the industry.
Google crushes the rest of the search industry, representing 87.0% of all searches. The company’s ad suite is also the largest by far, with ads displaying on Search, YouTube ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
E-commerce is boosting search engine demand. With more people shopping online, businesses are increasing their spending on targeted ads, driving higher traffic and revenue fo...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Search engines are heavily investing in patents and AI technologies. Companies like Google’s parent, Alphabet and tech giants Microsoft and Apple have spent billions acquirin...
Including values and annual change:
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Key data sources in the US include:
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The market size of the Search Engines in the US industry in United States is $287.5bn in 2024.
There are 6,768 businesses in the Search Engines in the US industry in United States, which has grown at a CAGR of 7.4 % between 2019 and 2024.
The market size of the Search Engines in the US industry in United States has been growing at a CAGR of 10.4 % between 2019 and 2024.
Over the next five years, the Search Engines in the US industry in United States is expected to grow.
The biggest companies operating in the Search Engines market in United States are Alphabet Inc., Microsoft Corporation and Verizon Communications Inc.
Banner Advertisements and Video Advertisements are part of the Search Engines in the US industry.
The company holding the most market share in United States is Alphabet Inc..
The level of competition is high and increasing in the Search Engines in the US industry in United States.