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Shaving Razor Manufacturing in the US - Market Research Report (2014-2029)

Demetrios Berdousis Demetrios Berdousis New York, United States Last Updated: January 2024 NAICS OD4247

Revenue

$2.9bn

2024

$2.9bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

2,042

Businesses

5

Wages

$XXX.Xm

Shaving Razor Manufacturing in the US industry analysis

Over the past five years, the Shaving Razor Manufacturing industry has benefitted from changing consumer trends and declining imports. The price of plastic materials and resin increased over the past five years and are a primary raw material cost for manufacturers, contributing to rising razor prices, which has supported revenue and profit. To this end, disposable and private-label razors are gaining ground against giant shaving brands Gillette and Schick, which currently dominate the industry. Start-up businesses Dollar Shave Club and Harry's, which do not manufacture razors in the United States and are not included in this industry, are siphoning demand from US-based manufacturers. Despite these challenges, growth due to strengthening consumer spending has kept revenue from declining. Over the past five years, revenue has been growing at a CAGR of 0.4% and is expected to reach $2.9 billion in 2023. This includes an estimated 0.5% increase in 2023. Profit is expected to climb to 9.0% of revenue in 2023 from 8.6% in 2018.An appreciating US dollar over the past five years has caused industry exports to slump. Though, less-expensive imports have also declined despite an appreciating US dollar. In 2020, industry revenue declined as the pandemic led to supply chain and trade disruptions. In addition, demand for industry products fell in the same year as many consumers worked from home due to lockdown measures.Over the next five years, consumer trends, input costs and competition are expected to limit the industry's growth prospects. Although as consumer spending and disposable income are expected to climb, consumers will be more likely to purchase higher-end and brand-name shaving razors. In addition, plastic materials and resin prices are expected to climb, raising input costs. Manufacturers will pass down additional costs by hiking product prices and increasing revenue and profit. Overall, revenue is forecast to grow at a CAGR of 0.8% to $3.0 billion over the five years to 2028.

Trends and Insights

  • Higher-quality products enable domestic manufacturers to better compete against low-cost imports. Despite an appreciating US dollar over the past five years, industry imports have lagged.
  • The razor segment expanded as consumers are attracted to the product's convenience. All-in-one razors are the most popular shaving razors.
  • Manufacturers in this industry tend to locate in regions with high populations. This enables manufacturers to sell to potential downstream consumers with fewer transportation costs.
  • Manufacturers invest heavily in research and development to ensure high product quality. Manufacturers also compete based on price.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated $2.9bn in 2024.

Trends and Insights

Major players dominate the industry

  • The industry is dominated by Gillette, owned by The Procter & Gamble Company and Schick, which Edgewell Personal Care Co owns. Gillette and Schick spend significant amounts on marketing campaigns designed to convince consumers to trade up to these brands.
  • Additional trends and insights available with purchase
Shaving Razor Manufacturing in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The shifting market will likely benefit the industry and cause industry profit to climb

  • Although consumer spending is expected to increase over the coming years, consumers are looking to spend smarter and get more for their dollar.

Biggest companies in the Shaving Razor Manufacturing in the US

Company
Market Share (%)
2023
Revenue ($m)
2023
Profit ($m)
2023
Profit Margin (%)
2023
Procter & Gamble Co
2,278.1
511.4
22.4
Edgewell Personal Care Company
748.2
80.8
10.8

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

Shaving Razor Manufacturing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Razors, Replacement cartridges and Other . Razors is the largest segment of the Shaving Razor Manufacturing in the US.

Trends and Insights

The razors segment jumps as consumers are attracted to the cost and convenience of these products

  • The most popular shaving razors are all-in-one razors, which include a base and removable or nonremovable head. Razors with removable blades are considered cartridge razors, in which the blades take the form of cartridges that can be easily replaced when dull.
  • More insights available in the full report

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Competitors

  • Vacuum, Fan & Small Household Appliance Manufacturing in the US

Complementors

  • Soap & Cleaning Compound Manufacturing in the US
  • Cosmetic & Beauty Products Manufacturing in the US
  • Hand Tool & Cutlery Manufacturing in the US

International industries

  • Global Cosmetics Manufacturing
  • Cosmetic & Beauty Product Manufacturing in Canada
  • Cosmetics, Perfume and Toiletries Manufacturing in Australia
  • Perfume & Cosmetics Manufacturing in the UK
  • Cosmetic & Personal Care Product Manufacturing in China

View all industries in United States

Table of Contents

About this industry

Industry definition

This industry manufactures razors, replacement cartridges and disposable razors. This industry excludes related products, such as shaving cream and aftershave.

What's included in this industry?

Manufacturing razorsManufacturing replacement cartridgesManufacturing disposable razors

Companies

Procter & Gamble CoEdgewell Personal Care Company

Purchase this report to view all 2 major companies in this industry.

Related Terms

RAZORSAFETY RAZORCARTRIDGE RAZORDISPOSABLE RAZOR

Industry Code

NAICS 2017

NAICS 33521 - Shaving Razor Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Higher-quality products enable domestic manufacturers to better compete against low-cost imports. Despite an appreciating US dollar over the past five years, industry imports...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The razor segment expanded as consumers are attracted to the product's convenience. All-in-one razors are the most popular shaving razors.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Manufacturers in this industry tend to locate in regions with high populations. This enables manufacturers to sell to potential downstream consumers with fewer transportation...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Manufacturers invest heavily in research and development to ensure high product quality. Manufacturers also compete based on price.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The two largest manufacturers dominate the industry. These manufacturers account for over half of industry revenue.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Procter & Gamble Co's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Edgewell Personal Care Company's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Procter & Gamble Co, and factors influencing its performance in the industry
  • Description and key data for Edgewell Personal Care Company, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Manufacturers must adhere to various environmental regulations. The Environmental Protection Agency administers the Clean Air and Clean Water Acts.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit has jumped over the past five years due to changing consumer preferences. Brand-name razors typically have high margins.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Shaving Razor Manufacturing in the US industry in United States in 2024?

The market size of the Shaving Razor Manufacturing in the US industry in United States is $2.9bn in 2024.

How many businesses are there in the Shaving Razor Manufacturing in the US industry in 2024?

There are 5 businesses in the Shaving Razor Manufacturing in the US industry in United States, which has declined at a CAGR of 0.0 % between 2019 and 2024.

Has the Shaving Razor Manufacturing in the US industry in United States grown or declined over the past 5 years?

The market size of the Shaving Razor Manufacturing in the US industry in United States has been growing at a CAGR of 0.4 % between 2019 and 2024.

What is the forecast growth of the Shaving Razor Manufacturing in the US industry in United States over the next 5 years?

Over the next five years, the Shaving Razor Manufacturing in the US industry in United States is expected to grow.

What are the biggest companies in the Shaving Razor Manufacturing in the US market in United States?

The biggest companies operating in the Shaving Razor Manufacturing market in United States are Procter & Gamble Co and Edgewell Personal Care Company

What does the Shaving Razor Manufacturing in the US in United States include?

Manufacturing razors and Manufacturing replacement cartridges are part of the Shaving Razor Manufacturing in the US industry.

Which companies have the highest market share in the Shaving Razor Manufacturing in the US in United States?

The company holding the most market share in United States is Procter & Gamble Co.

How competitive is the Shaving Razor Manufacturing in the US industry in United States?

The level of competition is high and increasing in the Shaving Razor Manufacturing in the US industry in United States.