Toy, Doll & Game Manufacturing in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: January 2024
NAICS 33993Revenue
$2.0bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
5,654
Businesses
2,230
Wages
$XXX.Xm
Toy, Doll & Game Manufacturing in the US industry analysis
Toy, doll and game manufacturers have endured significant volatility in recent years. Although the industry has generally been shrinking over the past two decades, social distancing regulations and stay-at-home orders created demand for board and card games and puzzles. During this time, consumers also benefited from higher disposable income and growing economic confidence, enabling them to purchase more expensive discretionary products such as domestically-produced toys and games. Although these gains were significant, declining economic conditions, including growing economic uncertainty and elevated inflation, quickly impacted manufacturers and caused revenue to shrink. Although these losses were significant, they were insufficient to reverse the 2021 gains. As a result, revenue has been growing at an estimated CAGR of 2.2% to $2.0 billion through 2024, including a 0.8% gain that year alone.
Trends and Insights
- Imports have grown to account for virtually all of domestic demand, up to 97.3% in 2024. This has forced many domestic toy, doll, and game manufacturers to serve alternative markets or close up shops.
- The phenomenon of age compression has boosted demand for multipurpose toys. Children are showing interest in more sophisticated toys at younger ages, leading to an increase in sales of electronic toys at the cost of heightened competition from video games.
- The West is the most popular region. Toy manufacturers in states like California and Oregon have access to Pacific ports, alleviating input costs and promotes exports.
- Imports are by far the largest source of competition. Toy, doll and game manufacturers struggle to remain viable besides cheaper products made overseas, which currently make up virtually all of the domestic demand.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.2 % over the past five years, to reach an estimated $2.0bn in 2024.
Trends and Insights
Import competition is forcing operators to close up shop
- Demand for toys and games in the US is now nearly entirely captured by foreign manufacturers, mainly because international producers often benefit from lower operating costs, enabling them to offer lower prices and enhancing price competition.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Macroeconomic conditions will continue to impact sales
- Economic conditions are forecast to improve in recent years. The Federal Reserve has been somewhat successful in controlling inflationary pressure in recent years. As inflation continues to stabilize, consumers benefit from higher disposable income, allowing them to increase discretionary spending.
Biggest companies in the Toy, Doll & Game Manufacturing in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Cartamundi | 70.5 | 6.7 | 9.5 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Dolls and action figures, Baby carriages and children's vehicles and Models and crafts. Dolls and action figures is the largest segment of the Toy, Doll & Game Manufacturing in the US.
Trends and Insights
Nonelectronic toys are declining as a share of revenue
- Nonelectronic toys, such as board games, puzzles, collectible cards, pet toys, building blocks and related parts, generate the largest share of revenue. Nonelectronic games, unlike the other products in the industry, are also bought by older kids and adults for entertainment, resulting in a larger customer pool.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Motorcycle, Bike & Parts Manufacturing in the US
- Athletic & Sporting Goods Manufacturing in the US
Complementors
- Recordable Media Manufacturing in the US
- Art & Office Supply Manufacturing in the US
International industries
- Toy, Doll & Game Manufacturing in Canada
- Toy and Sporting Goods Manufacturing in Australia
- Game & Toy Manufacturing in the UK
- Toy Manufacturing in China
Table of Contents
About this industry
Industry definition
This industry is composed of companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
What's included in this industry?
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children's automobilesManufacturing crafts and hobby kitsManufacturing children's and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machinesCompanies
CartamundiPurchase this report to view all 1 major companies in this industry.
Related Terms
AGE COMPRESSIONTWEENOUTSOURCEOFFSHOREPHTHALATEWEBISODEIndustry Code
NAICS 33993 - Toy, Doll & Game Manufacturing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Imports have grown to account for virtually all of domestic demand, up to 97.3% in 2024. This has forced many domestic toy, doll, and game manufacturers to serve alternative ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The phenomenon of age compression has boosted demand for multipurpose toys. Children are showing interest in more sophisticated toys at younger ages, leading to an increase i...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The West is the most popular region. Toy manufacturers in states like California and Oregon have access to Pacific ports, alleviating input costs and promotes exports.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Imports are by far the largest source of competition. Toy, doll and game manufacturers struggle to remain viable besides cheaper products made overseas, which currently make ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Concentration is low, with only one player controlling over 5.0% of the market share. Many toy, doll and game manufacturers have left the industry in recent years because of ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Cartamundi's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Cartamundi, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Product quality is highly regulated. The Consumer Product Safety Improvement Act oversees manufacturing to ensure children are free from lead, phthalates and other harmful ma...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchase costs have risen alongside climbing commodity costs. Heavy volatility over the past five years has boosted the price of plastic, wood, rubber and other inputs. Manuf...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Toy, Doll & Game Manufacturing in the US industry in United States in 2024?
The market size of the Toy, Doll & Game Manufacturing in the US industry in United States is $2.0bn in 2024.
How many businesses are there in the Toy, Doll & Game Manufacturing in the US industry in 2024?
There are 2,230 businesses in the Toy, Doll & Game Manufacturing in the US industry in United States, which has declined at a CAGR of 2.5 % between 2019 and 2024.
Has the Toy, Doll & Game Manufacturing in the US industry in United States grown or declined over the past 5 years?
The market size of the Toy, Doll & Game Manufacturing in the US industry in United States has been growing at a CAGR of 2.2 % between 2019 and 2024.
What is the forecast growth of the Toy, Doll & Game Manufacturing in the US industry in United States over the next 5 years?
Over the next five years, the Toy, Doll & Game Manufacturing in the US industry in United States is expected to grow.
What are the biggest companies in the Toy, Doll & Game Manufacturing in the US market in United States?
The biggest company operating in the Toy, Doll & Game Manufacturing market in United States is Cartamundi
What does the Toy, Doll & Game Manufacturing in the US in United States include?
Manufacturing action figures and Manufacturing dolls, doll parts and doll clothing are part of the Toy, Doll & Game Manufacturing in the US industry.
Which companies have the highest market share in the Toy, Doll & Game Manufacturing in the US in United States?
The company holding the most market share in United States is Cartamundi.
How competitive is the Toy, Doll & Game Manufacturing in the US industry in United States?
The level of competition is very high and steady in the Toy, Doll & Game Manufacturing in the US industry in United States.
