$41.2bn
$X.Xbn
46,089
1,491
$X.Xbn
US consumers have been buying vitamins and supplements for decades, but the growing popularity of health and wellness trends has pushed interest in dietary supplements to a record level. Now, more people are turning to supplements to improve things like their mental health, physical appearance and stamina. The pandemic also reinvigorated the dietary supplement category, as concerned consumers sought vitamins to boost their and their family's immunities. While a combination of easing pandemic anxieties and inflation has slowed spending since, vitamin and supplement manufacturers are still benefiting from the heightened interest in health products. In all, revenue has been expanding at a CAGR of 1.0% to an estimated $41.2 billion over the past five years, including expected growth of 0.8% in 2024.
Industry revenue has grown at a CAGR of 1.0 % over the past five years, to reach an estimated $41.2bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
The Nature's Bounty Co. | 298.6 | 66.6 | 22.3 |
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Industry revenue is measured across several distinct product and services lines, including Vitamins and minerals, Herbs and botanicals and Specialty. Vitamins and minerals is the largest segment of the Vitamin & Supplement Manufacturing in the US.
Vitamins and minerals represent the largest product category
Vitamin and supplement manufacturers produce dietary supplements, products intended to supplement the diet and provide additional nutrients. Manufacturers formulate their products to meet specific nutritional needs or health goals, like supporting overall health, boosting immunity, improving athletic performance or addressing particular deficiencies.
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NAICS 325412 - Vitamin & Supplement Manufacturing in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Consumers’ embrace of health and wellness trends is benefiting vitamin manufacturers. More people are becoming interested in integrating vitamins and supplements into their d...
Learn about an industry's products and services, markets and trends in international trade.
Shifts in how, where and why consumers purchase vitamins are changing what manufacturers sell. Traditional vitamins are the mainstay, but new products targeting brain health,...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Regions with well-established infrastructures support vitamin manufacturers. The Mid-Atlantic's massive pharmaceutical hub lends an existing workforce, transportation routes ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Vitamins and supplements with clinically proven benefits are becoming more critical. Consumers today have unprecedented access to information, empowering them to be more sele...
Learn about the performance of the top companies in the industry.
Nature's Bounty is the only manufacturer with more than 5.0% market share. The manufacturer's diverse product lines, economies of scale and established presence in retailers ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Consumers’ growing uptake of vitamins and supplements could heighten regulatory pressures. As vitamins occupy more space on store shelves, concerns about marketing claims and...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Despite higher consumer spending and a growing market, profit for vitamin manufacturers has been weakening. Heightened competition, pricing pressure and rising operating cost...
Including values and annual change:
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Key data sources in the US include:
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These sources include:
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The market size of the Vitamin & Supplement Manufacturing in the US industry in United States is $41.2bn in 2024.
There are 1,491 businesses in the Vitamin & Supplement Manufacturing in the US industry in United States, which has grown at a CAGR of 3.6 % between 2019 and 2024.
The market size of the Vitamin & Supplement Manufacturing in the US industry in United States has been growing at a CAGR of 1.0 % between 2019 and 2024.
Over the next five years, the Vitamin & Supplement Manufacturing in the US industry in United States is expected to grow.
The biggest company operating in the Vitamin & Supplement Manufacturing market in United States is The Nature's Bounty Co.
Manufacturing single-vitamin supplements and multivitamins and Manufacturing herbal supplements are part of the Vitamin & Supplement Manufacturing in the US industry.
The company holding the most market share in United States is The Nature's Bounty Co..
The level of competition is high and steady in the Vitamin & Supplement Manufacturing in the US industry in United States.